Ioannis Kareklas

Focuses on advertising effectiveness, public policy issues related to socially-beneficial behaviors, and sensory perception

The World Within Reach
Contact the Office of Media Relations at (518) 956-8150

Ioannis Kareklas

Assistant Professor
School of Business
Department: Marketing

Prosocial Behavior; Advertising Effectiveness; Sensory Perception; Public Health; Organic Consumption

Campus phone: (518) 956-8373
Campus email:


Ioannis Kareklas is assistant professor of marketing at the University at Albany's School of Business. His research focuses on prosocial behavior, with an emphasis on issues such as public health and organic consumption. 

Kareklas is also an expert in advertising effectiveness and sensory perception, often employing implicit measures and meta-analytic techniques in his research.

His work has been published in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, Journal of Business Research, Journal of Marketing Communications, and Journal of Health Communication.

Numerous major news outlets have reported on his research, including The New York Times, Los Angeles Times, The Washington Post, NBC News, Fox News, The Huffington Post, New York Magazine, Forbes, Fast Company, Slate, and NPR, among others.

His first book,"Deciphering Organic Foods: A Comprehensive Guide to Organic Food Production, Consumption, and Promotion," was published in January 2017.        

Kareklas completed his doctoral studies in business administration with a concentration in marketing at the University of Connecticut in 2010.