Drupal Editors,
When creating a new Drupal webpage or editing an existing one, a meta description of the page will now be required.
What is a meta description?
A meta description is a brief summary of a webpage's content that may appear in search engine results, like Google. It helps users understand what a page is about and can influence their decision to click on a link. Meta descriptions enhance our site's performance in search engines and ensures that our content is more engaging for users.
What you need to do
- When creating a new web page or editing an existing page, please be sure to fill out the new required “Meta Description” field located below the page “Title” field.
- The meta description should be a concise summary of the page content, with a maximum of 150 characters including spaces.
- It should include relevant keywords to improve search engine visibility.
Tips on writing compelling meta descriptions
- Be Descriptive and Specific: Clearly describe what the page is about. Avoid vague language and ensure the description accurately reflects the content.
- Use a Call to Action: Encourage users to click on your link with phrases like "Learn more," "Discover" or "Find out."
- Make It Unique: Each page should have a unique meta description. This prevents search engines from seeing your content as duplicate and improves user experience.
- Reflect the Page Content: Ensure the meta description aligns with the actual content on the page.
- Highlight Benefits: If applicable, mention the benefits or unique features of your content. This can convince users to click the link to your page instead of others.
- Avoid Keyword Stuffing: While keywords are important, overloading your meta description with them can reduce its effectiveness.
If you have any questions or need further assistance, feel free to ask!
Thank you for your continued dedication to maintaining the quality of our website.
Regards,
Web Services