Ronald Ladouceur

Faculty Expertise and Achievement

Ronald Ladouceur has a broad and varied academic and professional background. 
He is an adjunct professor in the School of Business at the University at Albany, where, since 2013, he has taught branding, marketing, and entrepreneurship at both the graduate and undergraduate level. He is also, since 2023, an adjunct professor at Rensselaer Polytechnic Institute in the Department of Communications and Media where he teaches courses in media studies. 
In addition to his academic work, Ladocueur is a career branding professional. He is the owner and chief creative force at POSTMKTG, a branding, web development, and promotions agency founded in 2012 in Schenectady, New York. POSTMKTG’s clients have included the Lally School at RPI, Purchase College, Siena College, the University at Albany Graduate School of Business, Albany Medical Center, and numerous other educational institutions, financial service organizations, businesses, and nonprofits.
Ladouceur holds an MA in Liberal Studies from Empire State University and a BA in General Studies from SUNY Oneonta. His work has been featured in Forbes, Print and HOW, and published in ABA Bank Marketing, Stores Magazine and Retail Online Integration. He has earned awards from Communication Arts (its first “Interactive Marketing Award”), CASE, The Healthcare Marketing Report, Cable Television Association Magazine, The American Marketing Association and The Ad Club (including two for “Best of Show”).

Research Interests

Ladouceur’s recent academic work has focused on the intersection of branding, popular science, and culture in the U.S. in the late nineteenth and early twentieth centuries. His published work ranges from a cultural history of early American biology textbooks to studies of the parallel development of national branding and “Lost Cause” mythology. 

Teaching Interests and Areas

• BMKT 432 - Advertising: An IMC Perspective

Professional Service

• Ladouceur is a member of the board of The Society for Commercial Archeology
• a former member of the board of the Regional Food Bank of Northeastern New York
• a member of the History of Science Society
• He also volunteers his agency’s time in support of several human service organizations, including the Underground Railroad Education Center in Albany and the Joshua Project of Schoharie County

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