Brand Pillars

UAlbany Brand Pillars

These statements express foundational values and characteristics that define UAlbany’s identity and guide our brand strategy, messaging and actions. They help us differentiate ourselves from competitors and act as a guide to creating a consistent look and feel that give the public a clear idea of who we are and what we have to offer.  

Unleashing Individual Potential

We unleash the individual potential that rests inside each member of our community. Through academic challenges that relate to the real world, work experiences they can actually put on a resume, and an authentically diverse community that emboldens new perspectives. We grow students who are ready to take on the world. We know a degree can be affordable and impactful. We know greatness can arise in the most unexpected of places.  

WHO WILL FIT IN HERE?  
The untapped leaders. The underestimated. The fighters.

WHAT DOES THIS LOOK LIKE? 
Bold, optimistic, confident, determined  

WHAT ARE THE STORIES? 
Students and alumni rising from difficult life experiences, first-generation students, beating the odds, comebacks, meaningful career preparation, graduation and outcomes imagery, alumni success  

Inclusive Excellence 

We are among the most diverse public research universities in the nation. Our scholarship has long focused on social justice and human rights. Our legacy of advocacy was forged in the hearts of legendary alumni like Harvey Milk and grows with each graduating class. Our mission is to use the intelligence and fortitude of this community to build communities of inclusion—on our campus and much, much further. We strive to create a UAlbany experience that mirrors the diversity of the future workplace. We don’t create a bubble around our students where everyone looks, acts, and talks the same. Rather, we want to create a community where the views and experiences of others are celebrated and respected.

WHO WILL FIT IN HERE?  
The boundary pusher. The new-horizon seeker. The open and accepting.

WHAT DOES THIS LOOK LIKE? 
Authentic diversity (never contrived), active collaboration, open

WHAT ARE THE STORIES? 
Inclusion efforts, student clubs and activities, student and faculty advocates and thought leaders, meaningful collaboration, clear and unforced inclusion (events, residential life, athletics, student activities), social justice research and learning

Education and Research for the Betterment of All

We are the doers. We don’t wait for permission. With rolled up sleeves, our graduates are using their education to be the change they want to see in the world. They don’t get an education simply to better themselves. They come to UAlbany to get an education that allows them to change their community—from the inside out. They see the problems and they want to be part of their solution, not simply rise above them. Our researchers discover tangible solutions to the problems that face the entirety of humanity. We are a public research university with a focus on protecting the vulnerable. The findings in our laboratories and centers are leading the change society needs.

WHO WILL FIT IN HERE?  
The brave. The pioneer. The compassionate. The selfless. The doers. The change agents.

WHAT DOES THIS LOOK LIKE? 
Physical, applied, focused, directly helping, passionate, determined, heroic, inspiring, emotional

WHAT ARE THE STORIES? 
Puerto Rico hurricane relief, NYPD deputy chief, athletics performing community service, social welfare research in the field, CEHC disaster response training, hundreds of research examples out of nearly every academic unit

School & College Value Statements