UAlbany’s official names have changed over time, just as the University itself has evolved. Some names have faded away, others have changed to suit our modern mission. And then there are those that may surface in casual conversations, spirit chants or other informal communication, but are not allowed for use on official UAlbany materials.
For consistency, clarity and to reinforce the University’s identity, it’s important that any UAlbany marketing or communications – whether produced internally or by the media, a vendor or other external source – use only the University’s official names. Doing so strengthens our brand and helps the public understand who we are and how to refer to us.
Official names:
- University at Albany
- UAlbany
- Great Dane(s)
- Damien the Great Dane (or Damien, for short)
Prohibited names:
Do not use these unofficial or incorrect names to refer to the University or any UAlbany group or individual.
- UA
- SUNY Albany
- SUNY A
- University of Albany
- Dane(s)
- Lady Danes
Trademarked and Preferred Phrases
From spirit cheers to catchphrases and brand statements, these are some of the “things we say” to show our UAlbany pride. Some of these have been trademarked by the University, and others are simply expressions that live in the vernacular of the Great Danes but go far for expressing our brand.
UA U KNOW®
Unleash Greatness®
UAlbany Great Dane(s)®
Dane Train®
It’s a Great Day to Be a Great Dane
Become One of the Greats
Hashtags
These are UAlbany’s most successful hashtags, established by our Marketing and Communications team, for use on social media platforms, around the web, and in marketing materials. Include one or several of these in your UAlbany-related social media posts to help improve your posts’ reach and in marketing materials to promote brand and community.
#UnleashGreatness
#OneOfTheGreats
#UAlbanyBound
#UAlbanyGrad
#UAUKNOW