UAlbany Primary Marks: Minerva
Our primary marks display a profile of Minerva, the roman goddess of wisdom, framed by an arch to echo our campus’s distinctive Edward Durrell Stone architecture. The words included with both the informal and formal marks are set in a clear, easy-to-reproduce sans-serif typeface called Rational Display, a signature treatment that is foundational to our graphic identity. It captures the University’s important place in history as well as our institution’s bold vision for the future.
Learn more about the history of Minerva.
Informal Stacked & Left Logos
Download Informal Stacked Logos
Download Informal Left Logos
Formal Stacked & Left Logos
Download Formal Stacked Logos
Download Formal Left Logos
Unit Marks
The UAlbany unit marks are variations on the Minerva logos used by schools and colleges; research centers, institutes and labs; and administrative offices. Units use these marks as secondary identifiers, with the informal or formal primary Minerva brand mark taking the primary position.
Requests for departmental unit marks and other campus unit marks must be submitted for review and approval by Marketing Services.
For unit mark requests and assistance, please submit a request form.
Example Unit Marks
Logo Usage
Neither the University name nor any institution marks may be locked up or combined with any other design element to create new logos or marks.
When to Use:
Informal Minerva Logo:
The informal Minerva logo offers a more approachable, contemporary and casual expression of the brand that reflects the University’s personality and energy. It may be used in community-oriented, internal or external contexts where a lighter, more engaging tone is appropriate – such as student life materials, social media, merchandise or event promotions.
Formal Minerva Logo:
The formal Minerva logo is the official representation of University at Albany. It conveys credibility, tradition and academic authority, and should be used in all official, governmental, international and ceremonial materials. This includes but is not limited to certificates, formal correspondence/letterhead, press releases, research publications, and partnerships.
Alternative Logo Variations and Wordmarks:
In addition to the primary logos supplied here, alternative Minerva logos and wordmarks are used by the Office of Communications and Marketing for special purposes, including for materials with strict design limitations or extremely large or small use cases. Please contact [email protected] if you need to explore these alternative options for a special case.
How to Use:
- The only logos and wordmarks approved for use are those in the Style Guide website and those provided by OCM. These logos and wordmarks must stay as is and cannot be altered in any way – logo colors, fonts, size ratios and spacing may not change
- To ensure legibility and quality, it is required to maintain a minimum clearance or “safe area” between any part of the UAlbany logos and other elements. The x-height of the safe area is equal to the height of the “A” in “Albany.” (See Sample A below)
- Neither the University name nor any University logos or wordmarks may be combined with any other design element to create new logos or marks.
- The Minerva logo may be paired with a partner logo as long as the safe area is utilized and a vertical line is placed between the two logos. It is preferred to have the UAlbany logo first in partnership lockups. Follow the visual example for partnerships. Please contact OCM to assist in creating these lockups. (See Sample B below)
If you any questions on how or when to use the Minerva logo, please contact OCM at [email protected].
Sample A
Sample B
