What is a brand?
A brand is the sum of all impressions, thoughts and feelings held by customers, resulting in a distinctive position in their mind’s eye based on perceived emotional and functional benefits.
The University at Albany's brand is firmly rooted in our mission: “To empower our students, faculty and campus communities to author their own success.”
It is through our ability to unleash greatness, in all its forms, that we will realize our vision “to be the nation’s leading diverse public research university—providing the leaders, knowledge and innovations to create a better world.”
The world needs greatness and just as we did in 1844, it is all of us — the Great Danes — who will answer the call.
Quick Reference Style Guide
For complete information, please review our Visual Identity Standards Manual.
Please use these names:
University at Albany
Damien the Great Dane
Never use these names:
University of Albany
UAlbany's colors are purple and gold.
|UAlbany Purple||269||78,100, 0, 33||70, 22, 107||#46166b|
|UAlbany gold||124||0, 28, 100, 6||238, 178, 17||#eeb211|
Our identity also uses 100% black, 100% white and gray (50% black).