What is a brand?

A brand is the sum of all impressions, thoughts and feelings held by customers, resulting in a distinctive position in their mind’s eye based on perceived emotional and functional benefits.

The University at Albany's brand is firmly rooted in our mission: “To empower our students, faculty and campus communities to author their own success.”

It is through our ability to unleash greatness, in all its forms, that we will realize our vision “to be the nation’s leading diverse public research university—providing the leaders, knowledge and innovations to create a better world.”

The world needs greatness and just as we did in 1844, it is all of us — the Great Danes — who will answer the call.


Quick Reference Style Guide

For complete information, please review our Visual Identity Standards Manual.


Please use these names:

  • University at Albany

  • UAlbany

  • Great Danes

  • Great Dane

  • Damien the Great Dane

Never use these names:

  • UA

  • SUNY Albany

  • SUNY A

  • University of Albany

  • Danes

  • Lady Danes

  • Dane

  • Damien


UAlbany's colors are purple and gold.

Two squares showing UAlbany purple and UAlbany gold


Color PMS CMYK RGB Web/Hex
UAlbany Purple 269 78,100, 0, 33 70, 22, 107 #46166b
UAlbany gold 124 0, 28, 100, 6 238, 178, 17 #eeb211

Our identity also uses 100% black, 100% white and gray (50% black).

Three squares showing 100% black, 100% white and gray (50% black).
Institutional Brand Marks

Minerva: This is our primary brand mark. It is typically used when content relates to the Academic profile of the University

University at Albany, State University of New York, logo with Minerva icon


Split A: This is our alternative brand mark. It is typically used when content relates to the Athletics profile or the Student Life profile of the University. The UAlbany A should never be used as the letter "A" within a word.

Purple and gold UAlbany logo with split A image


You can download variations of both brand marks at the bottom of this page.


UAlbany uses Public Sans, Janson Text and Rational Display in its print media. Download Public Sans for free.

Website editors should use the fonts provided in the web template.

Please contact Marketing Services at [email protected] for information about obtaining University-approved typefaces.

Examples of the Public Sans, Janson Text and Rational Display fonts

View and download University photography at ualbanyphotos.com.

Email [email protected] with any questions.

Downloadable Logos

The following logos can be downloaded for official University use. 

  • PNG (most popular): High resolution image file, transparent background, can be used for print or digital media

  • EPS: High resolution vector file, used for large-scale print media or for applications such as vinyl, embroidery, screen-printing, etc.

Please refer to the Visual Identity Standards Manual for usage guidelines. If you have questions or need another file type, please contact [email protected].


Minerva 1


Minerva 2

Minerva 3

Split A