Strategies for Strong Vaccine Communication

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Originally presented on July 16, 2020


Vaccine hesitancy has led to decreased vaccination rates and increased incidence of vaccine preventable diseases across the world. This increased threat to public health has led the World Health Organization to declare vaccine hesitancy as one of the top 10 threats to public health. The recent measles outbreak in New York and the crisis wrought by the COVID-19 virus have exacerbated challenges to vaccine coverage.  

However, strong provider recommendation and proper communication techniques have proven effective in closing this gap. This webcast will discuss communication strategies, including presumptive recommendations and motivational interviewing, as well as ways to integrate these strategies into their practices and use them with parents who seem hesitant about vaccination. 

Target Audience 

Physicians, physician assistants, nurses, nurse practitioners, pharmacists, community health workers and certified public health workers.

Note: This PHL originally aired on July 16, 2020 during the COVID-19 pandemic.  There is a small section on strategies to increase vaccination rates during the pandemic.  The majority of the content remains relevant post-pandemic.


Strategies for Strong Vaccine Communication


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Manika Suryadevara, MD 
Associate Professor of Pediatrics 
Pediatric Infectious Disease 
SUNY Upstate Medical University

Learning Outcome and Objectives

As a result of this educational activity, the learner will increase and enhance their knowledge and competence in effective vaccine communication strategies and systems. 

After viewing the webcast, participants will be able to: 

  • Identify three communication techniques effective with vaccine hesitant parents/patients; 
  • Explain how a presumptive recommendation for vaccines increases parent/patient acceptance of vaccination; and 
  • Describe key ways that motivational interviewing can be used in practices and communication messaging about vaccination. 
Activity Materials
Evaluation, Post-Test and Certificate
Continuing Education Credits

To Obtain Continuing Education Credits

Each participant interested in CE credits must watch the activity, complete an evaluation and post-test, which is available above under "Evaluation, Post-test and Certificate". A score of 80% and above on the post-test will generate a certificate indicating the requested credits. 

Note: CPHCE cannot recreate lost certificates. Enter your e-mail address in the system to have your certificate sent to you.


Disclosure Statements 

The planners, moderator, and presenters do not have any financial arrangements or affiliations with any ineligible companies whose products, research or services may be discussed in this activity.

No commercial funding has been accepted for this activity.


Continuing Medical Education Credits 

The School of Public Health, University at Albany is accredited by the Medical Society of the State of New York (MSSNY) to provide continuing medical education for physicians. 

The School of Public Health, University at Albany designates this enduring material for a maximum of 1.0 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Continuing Medical Education Credits are offered until July 31, 2024


Continuing Nurse Education Contact Hours 

University at Albany School of Public Health is approved with distinction as a provider of nursing continuing professional development by the Northeast Multistate Division Education Unit, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation. 

This offering is approved for 1.0 nursing contact hour. 

Nursing Contact Hours are offered until July 31, 2024.


Certified Health Education Specialist Contact Hours

Sponsored by the School of Public Health, University at Albany, SUNY, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for Certified Health Education Specialists (CHES®) and/or Master Certified Health Education Specialists (MCHES®) to receive up to 1.0 total Category I contact education contact hours. Maximum advanced-level continuing education contact hours available are 0. Continuing Competency credits available are 1.0. Provider ID# 99086. 

Continuing Education Contact Hours are offered until July 31, 2024.


Certified in Public Health 

This event is sponsored by the School of Public Health, University at Albany, an approved provider of CPH Renewal Credits by the National Board of Public Health Examiners.

This offering is approved for 1.0 Certified in Public Health Renewal Credits.

Renewal Credits are offered until July 31, 2024.