Ioannis Kareklas

Ioannis Kareklas

Associate Professor, Marketing
Massry School of Business


Massry School of Business BB399

PhD, Business Administration; Concentration: Marketing, University of Connecticut, 2010

Ionannis Kareklas

Faculty Expertise and Achievement

Ioannis Kareklas is Associate Professor of Marketing at the University at Albany, School of Business. He completed his doctoral studies at the University of Connecticut in 2010.

During his time at UAlbany, Dr. Kareklas has received multiple research and teaching awards, including the 2022 "John S. Levato Endowed Undergraduate Teaching Award," the 2020 "Junior Faculty Research Award," the 2017 "Joan D. Rosenthal and Frederick S. Schiff Undergraduate Teaching Award," the 2016 "Junior Faculty Research Award," and the 2015 "Best Journal Article Award" from the Journal of Consumer Affairs.

Research Interests

Dr. Kareklas' research stream focuses on prosocial behavior. In particular, he studies how individuals respond to different stimuli that social marketers may employ in promoting a variety of socially beneficial behaviors. A major portion of his research endeavors focuses on topics related to public health, in addition to other public policy issues. For example, his research to date has examined issues such as: (a) the influence of online misinformation and how this impacts consumers’ vaccine hesitancy, (b) the underlying sources of racism in society and how they affect advertising, (c) ways to address the texting and driving epidemic, as well as attempts to curb other distracted driving behaviors, (d) positive parental mediation and how it can be used to increase critical thinking and to prevent drinking-and-driving and other adverse alcohol-related behaviors, and (e) the health and environmental motivations of organic food consumers.  

Research Websites

Teaching Interests and Areas

  • BMKT 351 - Consumer Behavior
  • BMKT 421 - Social Marketing and Public Policy

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