Political Campaign Management: Core Concepts
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Do you want to learn key strategies to manage and lead a political campaign? This microcredential provides an insider’s view of the management of political campaigns from leading experts at Rockefeller College of Public Affairs and Policy. The focus of these courses will be on both the theory and practice of managing and leading successful campaigns.
As a nine-credit microcredential, you will enroll in and complete three graduate courses (two core courses and one elective). During these courses, you will:
- Examine how political campaigns have evolved and consider evidence from empirical research in political science about the efficacy of various campaign strategies
- Learn from seasoned practitioners about the practical aspects of running a political campaign, including strategies for developing effective messages, mobilizing supporters and responding to crises
To customize your learning experience, you can choose from one of several courses that focus on topics such as political communication, identity politics or political participation.
Required Microcredential Courses:
Two core courses are required:
- RPOS 588: The Science and Art of Political Campaigns (3 credits)
- RPOS 539: Seminar on Campaigns and Elections (3 credits)
One elective courses is also required. You may choose any following:
- RPAD 560: Public Communication: Making Policy Easy to Understand (3 credits)
- RPOS 599: Seminar on Political Identity (3 credits)
- RPOS 509: Political Participation and Public Policy (3 credits)
These courses can be applied to:
Current UAlbany students should contact their advisor to enroll.
Professional and community learners with an accredited bachelor's degree are welcome to enroll in this microcredential.
All professional and community learners will be required to submit the non-degree Graduate School application for the department of Political Science. In your Statement of Goals, we recommend describing your interest in the topic of political campaign management and what you hope to achieve by completing the microcredential. The deadline for Spring 2026 is December 1, 2025.
For more information, please contact Jaclyn Napoleon, Rockefeller College's Director of Graduate Recruitment and Admissions, at [email protected].
Earning the Badge
Once you successfully complete all required courses, please email [email protected] to request access to the completion form so you can receive your Credly badge.
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