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Bachelor of Arts

Communication

Program of Study

You will acquire a foundation in communication topics, trends and concepts through exposure to the critical role of media in public life, politics and industry. 

Hone your ability to analyze and improve communication processes as you gain tools to measure how effectively communication practices serve varying populations and audiences.

Customize your BA in Communication with electives in these concentrations:

  • Organizational Communication and Public Relations
  • Political Communication
  • Interpersonal/Intercultural Communication
  • Mass Communication & New Technologies
  • Health Communication

 

Foundation Courses

  • Human Communication: Language and Social Action
  • Introduction to Communication Theory
  • Speech Composition and Presentation or Argumentation and Debate


Computing Requirement

Choose one:

  • Information Technologies for Business
  • Elements of Computing
  • Introduction to Computer Science
  • Information in the 21st Century
  • Emerging Trends in Information and Technology

Statistics Requirement

Choose one:

  • Elementary Statistics
  • Statistics for Sociologists
  • Introduction to Statistics in Criminal Justice
  • Statistical Methods in Psychology
  • Introduction to Logic


Additional Communication Courses

15-18 additional communication credits as advised (at least 12 credits must be at the 300-level or above). Sample courses:

  • Digital and Social Media in Strategic Communication
  • Radio and the Public Imagination 
  • Political Campaign Communication
  • Persuasion and Film
  • Theories of Intercultural Communication


Electives

(9 credits)

  • Two communication electives  
  • A third communication elective may come from 300-level or above course or an independent study or research project


See the Undergraduate Bulletin for details.

For more information contact Alan Zemel at 518-442-4885 or azemel@albany.edu; or the Communication Advisor at 518-442-4375 or ComAdv@albany.edu.

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Honors Program

Challenge yourself with more advanced work in the Communication Honors Program. You will have the opportunity to work directly with a faculty mentor on the design and implementation of an investigation into a clearly defined problem in rhetoric and communication. Outstanding students should apply for admission to the honors program in the beginning of your third semester at UAlbany.

Combined BA/MA Program

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Accelerate your studies with the combined BA/MA Communication program to earn both degrees in less time. The program provides an integrated and focused curriculum in Communication that exposes you to advanced knowledge in theory and opportunities for participation in research. Apply for admission at the beginning of your junior year to start taking graduate course requirements in your senior year.

Details on the combined BA/MA Communication program

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Internships and Opportunities

Enhance your undergraduate education with the Communication internship program. An advisor will help place you in a communication-related professional setting in areas like television, radio, public relations, the state legislature, hospitals and corporate communication.

Gain additional hands-on experience by getting involved with student-run media organizations including the Albany Student Press, Albany TV and the WCDB radio station.

Outstanding students can join Lambda Pi Eta (LPH), the official communication studies honor society of the National Communication Association (NCA). You will connect with other majors to discuss and exchange ideas, build relationships with faculty and students, and explore graduate study.

 Lambda Pi Eta ceremony in 2017

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Career Outcomes

With a Bachelor of Arts in Communication degree you will have the strategic and analytical skills for jobs in a diverse range of fields, working in areas like media, health care, government, finance, manufacturing, senior management or energy. 

Potential job titles include:

  • Digital marketing strategist
  • Social media manager
  • Public information specialist
  • Campaign specialist
  • Media buyer/planner
  • Adverting executive
  • Digital account manager
Alumni Connections

Benefit from a comprehensive education at UAlbany that has prepared our graduates for stimulating careers with companies including:

  • Barneys New York
  • Macy's Inc.
  • EY
  • CBS Interactive
  • American Express
  • Motorola
  • Jaguar Land Rover
  • New York State Assembly
  • Reuters
  • Capital One
  • IBM
  • NBC Universal
  • The CW Television Network
  • Tumblr
  • Cosmopolitan Magazine
  • PepsiCo Inc.,
  • NYS Thruway Authority, Time Inc.
  • Enterprise Holdings
  • Showtime Networks Inc.
  • Spotify

"The communication department encouraged internships in the field which directly prepared me for roles I had in my career. There were also many hands-on projects that required problem solving, analytical thinking and team building. Those are things I encounter at my job every single day."

- Cara Friedman, BA '09, MA, '10; Head of Social Media, ClassPass

Student Learning Objectives


Learning objectives that UAlbany students are expected to attain through their course of study within their academic program.

Bachelor of Arts
  • Students will be able to describe the communication process; that is, identify and define components of fundamental approaches to interpersonal, public, and organizational communication that bear on how individuals make themselves understood and enable them to achieve their purposes through interaction that takes place in various contexts.
  • Students will discern a multiplicity of intellectual perspectives constituting communication theory and research in various contexts and their relationship to communication practices.
  • Students will be able to analyze communication problems effectively, and propose potentially effective responses in interpersonal/intercultural, organizational, political, and/or health contexts.
  • Students will be able to describe principles of effective audience-based strategies for public speaking; critique speeches on the basis of audience, argument and presentation; develop and perform effective persuasive, informative, and ceremonial speeches.

What Makes The University at Albany Great

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Living-Learning Communities

Live and take classes with other incoming freshmen who share your personal interests, passions or intended academic major.

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Study Abroad

Become a global citizen: international experience is crucial to success in business, education, research, and public policy.

Undergraduate Research

Research, scholarship, and creative activities at the University at Albany is an option for all students, across all academic disciplines. You will be able to learn more about a specific academic field or career path all while building a long-lasting mentoring relationship with a faculty member or principal investigator.

Explore Minors

Build competency in a passion or strengthen your resume.

A minor consists of 18–24 graduation credits which must include a minimum of 9 graduation credits of advanced coursework at or above the 300 level. Most undergraduate degrees require completing a minor and it has to have a different title from your major.

Full List of Minors
  • Acting
  • Africana Studies
  • Anthropology
  • Art
  • Art History
  • Atmospheric Science
  • Bioethics
  • Biology
  • Broadcast Meteorology
  • Business
  • Chemistry
  • Chinese Studies
  • Cognitive Science
  • Communication
  • Computer Science
  • Creative Writing
  • Criminal Justice Studies
  • Documentary Studies
  • Economics
  • Educational Studies
  • Electronics
  • Emergency Preparedness, Homeland Security and Cybersecurity
  • English
  • Film Studies
  • Financial Market Regulation
  • Forensic Science
  • French
  • Geographic Information Science
  • Geography
  • Globalization Studies
  • Hebrew
  • History
  • Informatics
  • International Studies
  • Italian
  • Japanese Studies
  • Journalism
  • Judaic Studies
  • Korean Studies
  • Latin American and Caribbean Studies
  • Law and Philosophy
  • Leadership
  • Legal Studies
  • LGBTQ Studies
  • Library and Information Science
  • Linguistics
  • Mathematics
  • Medical Anthropology
  • Medieval and Renaissance Studies
  • Music
  • Musical Theatre
  • Neuroscience
  • Organizational Studies
  • Philosophy
  • Physics
  • Political Science
  • Portuguese
  • Psychology
  • Public Health
  • Public Policy
  • Religious Studies
  • Russian
  • Russian and Eastern European Studies
  • Social Welfare Studies
  • Sociology
  • Spanish
  • Statistics
  • Sustainability
  • Theatre
  • Theatrical Design/Technology
  • Urban Studies and Planning
  • U.S. Latino Studies
  • Women's, Gender and Sexuality Studies