Hillary Wiener
PhD, Marketing, Duke University, 2017
Faculty Expertise and Achievement
Hillary Wiener is an Assistant Professor of Marketing at University at Albany. Her research focuses on the role of conversation as it relates to advertising, sales, and word of mouth. She studies how marketers can improve conversations, both those in which the brand or a salesperson is a participant and those in which a product is the topic of conversation. Recent work looks at product-facilitated conversations, word of mouth about surprise products, gift giving as an alternative to conversation, and small talk between salespeople and customers. Her work has been published in journals, such as the Journal of Consumer Psychology, European Journal of Marketing, Journal of Personal Selling and Sales Management, and Journal of Business Research.
Research Interests
Word of Mouth, Conversation, Gifts, Sales, Identity Signaling, Social Support
Research Websites
Teaching Interests and Areas
- BMKT 311-Marketing Research
- BMKT 411-Marketing Strategy in the Globalized Environment
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