Promoting COVID-19 Vaccine Confidence

A toolkit for local health departments, pharmacists and health care partners.

About the Toolkit

A toolkit for local health departments, pharmacists, and health care partners to increase COVID-19 vaccine confidence in members of the public, among health care providers, and among community & business leaders.

A Message from the New York State Department of Health Vaccine Confidence Workgroup:

You, as members of LHDs, pharmacists, and health care partners play a crucial role in assisting members of the community in getting their COVID-19 vaccinations and booster shots.

Getting as many people vaccinated as possible, is the main path toward ending the COVID-19 pandemic. But there is still some vaccine hesitancy or vaccine “unsureness” that may pose a challenge to increasing the numbers of vaccinated people in your area. In addition, there is a good deal of misinformation about the COVID-19 vaccine that is tough to dispel, especially in an era when social media can spread fallacies far and wide in a matter of seconds.

To the extent those in your community who have not been vaccinated but willing to consider doing so, this toolkit was prepared to assist you with multiple educational links, resources, talking points and tools on promoting vaccine confidence. Topics include links you can share on COVID-19 vaccine with rural populations, pediatric populations, minority/underserved populations, as well as strategies and creative ideas that will build confidence. Enlisting the participation of community leaders and businesses can also help ensure that all who want to get the COVID-19 vaccine can get the vaccine.

We hope you find this vaccine confidence-building toolkit helpful as you continue to roll out the vaccine to those currently eligible for the COVID-19 vaccine and new populations as they become eligible.

General Resources

Potential Partners

Business Partners to CONVINCE - Vaccination for a Health Planet (United States Council for International Business) employer based vaccination campaign organized through United States Council for International Business. For more information, please visit Business Partners to CONVINCE.

Centers for Disease Control and Prevention
A Guide for Community Partners - Increasing COVID-19 Vaccine Uptake Among Members of Racial and Ethnic Minority Communities  (Centers for Disease Control and Prevention)

Vaccine Fact Sheets

Strategies to Build Confidence

Pediatric and Pregnancy Resources Addressing Vaccination Anxiety for Infants and Toddlers Fact Sheet Series. One-page resources with major principles and key references.

Rural, Minority and Underserved Communities Resources

Creative Campaigns