Front of the School of Public Health

Social Media: Changing Communication and Interventions in Public Health

Originally presented on July 19, 2012

Jennifer Manganello, PhD, MPH
Associate Professor
University at Albany School of Public Health

John LaDuca, Director of Digital Communications

New York City Department of Health and Mental Hygiene
Long Island City, NY 

This broadcast will introduce public health workers to the various social media tools that are available, the demographics that use these tools, and the benefits and drawbacks of using each of them.  Speakers will discuss specific strategies they used and share both success stories in using social media, as well as important lessons learned in overcoming barriers, maximizing efficiency, and discovering the most effective way to use the available tools to impact public health outcomes. 

Program Objectives
After watching this broadcast participants will be able to:

  • Describe the most commonly used social media tools
  • Identify four benefits to using social media in public health
  • List three different ways in which social media has been effectively used in public health interventions
  • Explain potential barriers faced in using social media for public health

This program is supported with funding from: