This microcredential is best suited for working professionals, board members and volunteers in the nonprofit sector or board members or volunteers in community organizations with less than two years of professional fundraising experience.
Successful fundraising is a critical component for almost all nonprofits and a required competency for nonprofit leaders. Without effective fundraising, the fulfillment of nonprofit missions is impossible.
In this introduction to nonprofit fundraising, you will learn the fundamental mechanics, ethics and strategies of effective fundraising. This includes developing, implementing and evaluating your plan, as well as building annual giving campaigns and special events that further your mission and engage and retain donors.