Joseph A. Brennan

Joseph A. Brennan, Ph.D., A.P.R., was appointed Vice President for Communications and Marketing in August 2015.

Joseph A. Brennan

Brennan has served as UAlbany’s chief marketing and communications officer since August 2015. He has 25 years of experience as a senior leader in higher education, with a focus on strategic communications, public relations, marketing and brand management, employee communications, digital and social media, public affairs and development/fundraising.

He also holds the rank of Clinical Professor in the School of Business, where he teaches in the M.B.A. program. His peer-reviewed and professional publications include studies of crisis leadership, emergency communications, board and presidential leadership, recovery from service failures, and higher education rankings.

An accomplished author, sought-after speaker, respected thought leader and active volunteer, he has been the chairman of the PRSA Counselors to Higher Education, a national organization with more than 700 members. He is also active in the American Marketing Association, where he serves on the planning committee for the AMA’s annual conference for higher education marketers.

Brennan joined UAlbany from the University of Iowa, where he served as vice president of strategic communications. Prior to that he was associate vice president for university communications at the University at Buffalo, the State University of New York. While at UB, Brennan designed and directed the communication strategy to build support for UB 2020, which grew into NYSUNY 2020, a groundbreaking set of policy reforms that significantly enhanced revenue growth and supported student success for the entire SUNY system.

In addition, he has served in executive communication roles at Ohio University, University of the Pacific, and The University of Toledo (Ohio).

Brennan earned a Ph.D. in English from the State University of New York at Buffalo; an M.B.A. in marketing from the University of the Pacific; and a B.A. in English and psychology from Wayne State University. He is also a graduate of the SUNY SAIL Executive Leadership Academy.

He earned the designation “Accredited in Public Relations” (A.P.R.) from the Public Relations Society of America (PRSA) in 1998 and in 2017 he was elected to the Society’s College of Fellows, a distinction held by fewer than 500 of PRSA’s 22,000 members.

Brennan is a member of four academic honor societies: Phi Beta Kappa (liberal arts); Beta Gamma Sigma (business); Psy Chi (psychology) and Phi Kappa Phi. He is also certified by FEMA for Emergency Management Institute coursework.