Sorting Fact from Fake

ALBANY, N.Y. (Feb. 23, 2017) — The term ‘fake news’ has become common, prompting media companies to evaluate fact checking processes, Facebook to adjust its algorithm and readers of news to check source materials.


A March 8 panel discussion will help attendees recognize fake news and learn how not to spread it. 

Oxymorons such as “alternative facts” have risen to the forefront, making news and public relations firms worry if telling the truth is even valued anymore.

A panel discussion, set for 5:30-7:30 Wednesday, March 8, at the SEFCU Arena’s Hall of Fame Room, will bring together journalists, academics and public relations specialists to discuss recent trends associated with fake news, reporting based on rumors and unverified reports, and the dissemination of inaccurate information.

And the program is free for UAlbany students, faculty and staff.

The program is presented by PRSA Capital Region, UAlbany’s Department of Communications and Phi Beta Kappa Alpha Alpha Chapter of New York. Attendees not affiliated with the University pay $25, or $15 if they are PRSA members.

The panelists are:

  • Trudi Jacobson, Distinguished Librarian, Head of Information Literacy Department, University at Albany
  • David Klepper, Associated Press reporter covering the New York State politics and government.
  • Melissa Mansfield, Vice President, SKDKnickerbocker, a strategic communications company with offices in Albany, New York, Washington and Los Angeles.
  • Moderator Rosemary Armao, Associate Professor of Journalism and Communication, University at Albany, Editor/Project Manager for the Center for Investigative Reporting (Sarajevo, Bosnia), the Organized Crime and Corruption Reporting Project.

Attendees will learn ways to identify sources of fake news and how to avoid inadvertently spreading propaganda. This event will also help public relations professionals continue to provide accurate information, and work ethically and effectively with the media and other audiences in this new climate.

Networking sessions at the start and end of the event will help students meet professionals who are looking for interns — those with internship opportunities will have special nametags so you'll be able to easily find them.

To register for the panel, click here.

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About the University at Albany
A comprehensive public research university, the University at Albany-SUNY offers more than 120 undergraduate majors and minors and 125 master's, doctoral, and graduate certificate programs. UAlbany is a leader among all New York State colleges and universities in such diverse fields as atmospheric and environmental sciencesbusiness, public health, health sciences, criminal justice, emergency preparedness, engineering and applied sciences, informatics, public administration, social welfare, and sociology taught by an extensive roster of faculty experts. It also offers expanded academic and research opportunities for students through an affiliation with Albany Law School. With a curriculum enhanced by 600 study-abroad opportunities, UAlbany launches great careers.