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The RNA Institute at UAlbany Launches a New Brand Identity

ALBANY, N.Y. (February 2, 2015) — The RNA Institute at the University at Albany is pleased to reveal the launch of a fresh visual brand identity, including a new logo and dynamic web site. Each element of the new brand and visual identity is designed to highlight the Institute’s strategic focus and leadership position in developing RNA tools and technologies to address challenging human health problems.

“The release of the new logo and visual brand marks a significant milestone and the start of a new era for our Institute as it clearly illustrates our vision and ambitions for the future. The Institute thrives on a collaborative culture and open environment focused on collaboration, innovation and economic vitality,” said Paul Agris, director, The RNA Institute. “We are committed to our new brand and to strengthening our worldwide position as a leading RNA innovator.”

The new RNA Institute logo is the major visual element of the brand identity. It is comprised of the rosette and The RNA Institute word mark. The rosette embodies the ambitions, atmosphere and culture of the Institute. It draws its influence from the helical shapes created by DNA and RNA structures when viewed from above.

The rosette consists of six hexagonal connected loops, creating a form that spirals to completion. The interlocked nature of the Rosette suggests a strong collaborative approach, working together toward new discoveries and solutions. Its unique structure holds a concentrated hexagonal point in its center suggesting a focus on results, while at the same time radiates and blooms outward representing a collaborative environment.

The enhanced web site showcases the breadth of expertise and capabilities of the Institute’s research collaborations with both national and international institutions and an extensive network of research affiliates. This network encompasses more than 50 laboratories and 350 researchers nationwide, as well as an international scientific advisory board with Nobel Laureate and National Academy of Sciences members.

The new web site is built upon a dynamic database and is designed to be mobile-friendly. Its new capabilities will allow the Institute to host webinars, interactive web blogs and an online peer-reviewed journal, further increasing opportunities for collaboration around the globe.

Leading researchers from across the country will have an opportunity to see the new brand identity and its element in action when the Institute, in partnership with St. Louis, Mo.-based Sigma-Aldrich, will conduct workshops and lead discussions on the latest innovations in genome editing and RNA simulation at the 2nd Annual RNA Symposium on RNA Science and its Applications, March 17-20, 2015, at the University’s uptown campus.

A transitional phase will show the new logo working alongside the RNA polymerase image in order to maintain the brand recognition established by the University over the past five years. In September 2015, the polymerase image will be phased out completely.

The RNA Institute, working in collaboration with global academic and corporate researchers, fosters a fertile, dynamic research environment that promotes the development of RNA tools and technologies to address challenging human health problems. Since its inception in 2009, federal, state and private investments have resulted in a significant expansion of faculty, research staff, labs and instrumentation, generating increased training and employment for graduate students and post-doctoral workers in RNA human health research. A world-class scientific staff; an array of advanced equipment in a mobile; modern lab infrastructure; public-private collaborations; and a dedication to scientific mentorship advance research that demonstrates broad application.

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