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Major Gifts to University at Albany’s School of Business Support Digital Marketing and Entrepreneurship

ALBANY, N.Y. (March 15, 2012) – Two major gifts to the University at Albany’s School of Business totaling $150,000 will expand the marketing concentration to include digital marketing and will support a classroom for entrepreneurship. Alex Tronco, Tronco Financial Group, and Bill Newman ’81, Northwestern Mutual, donated $50,000 to the School of Business to help reshape the marketing program with a stronger digital media focus.

UAlbany's new School of Business is under construction.

A $100,000 anonymous alumnus gift was presented for the School of Business building campaign. The funds will be used to support a classroom for a new entrepreneurship track/concentration at UAlbany. The new building is under construction. (Photo Mark Schmidt) 

The explosion of digital marketing in recent years underscores the need to enhance the marketing concentration in this growing arena. UAlbany School of Business students will have the opportunity to learn how social media plays a critical role in marketing and reputation management.

Northwestern Mutual will also provide professionals to mentor UAlbany School of Business students in a variety of marketing capacities, including communications, writing, networking, multitasking, time management, and career opportunities. Tronco Financial Group and Northwestern Mutual have been actively involved in Women Excelling in Business, a new student club on the UAlbany campus.

A $100,000 anonymous alumnus gift was also presented for the School of Business building campaign. The funds will be used in support of a classroom for a new entrepreneurship track/concentration.

“These generous donations will be devoted to improving the quality of instruction in entrepreneurship, digital marketing, and the use of social media by conventional, corporate, and social entrepreneurs,” said School of Business Dean Donald Siegel, who teaches an undergraduate course in entrepreneurship. “We are extremely grateful to Northwestern Mutual, Tronco Financial Group and a generous alumnus for helping us enhance the entrepreneurial skills of our students which in turn will create new firms and jobs in the Capital Region and New York state.”

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