Since entering academe in 1982, first as an instructor, then as a faculty member, and later as an instructional developer, Bill Roberson has been in pursuit of teaching excellence-for individual faculty members, for academic programs, for institutions, and for himself. Since 1992 this pursuit has become the focal point of his professional activity and practice in curriculum innovation. His primary area of interest is the design of courses, activities and assignments that ensure intellectual engagement of students and the development of their ability to think critically. Foremost, he is an advocate for transforming the way we define and structure learning experiences for novices in our disciplines.
His career in university faculty development programs includes positions at UNC-Chapel Hill and Indiana University. More recently he served as Director of the Center for Effective Teaching and Learning at the University of Texas-El Paso, where he was also founding executive director of that university's division of Instructional Support Services for instructional technology, classroom design, digital media production and distance learning.