Social Marketing on a Shoe String Budget

Speaker:
Rebecca Brookes, Director of Social Marketing, PPFA

Program Description:

Social Marketing - a process for influencing human behavior on a large scale - is often envisioned as needing a huge budget. This program will discuss how to put your "customer" at the center of this process as we look at effective ways to do marketing and publicity on a limited budget.

Sponsored by Robert Wood Johnson Turning Point Social Marketing National Excellence Collaborative

Objectives:
As a result of this program, participants will be able to:

• give at least one example of social marketing that can be done with limited resources.

Satellite broadcast originally aired Dec. 16, 2004.