Social Media: Changing Communication and Interventions in Public Health

Originally broadcast on July 19, 2012

Speakers:
Jennifer Manganello, PhD, MPH
Associate Professor
University at Albany School of Public Health

John LaDuca, Director of Digital Communications
New York City Department of Health and Mental Hygiene
Long Island City, NY 

This broadcast will introduce public health workers to the various social media tools that are available, the demographics that use these tools, and the benefits and drawbacks of using each of them.  Speakers will discuss specific strategies they used and share both success stories in using social media, as well as important lessons learned in overcoming barriers, maximizing efficiency, and discovering the most effective way to use the available tools to impact public health outcomes. 

Program Objectives
After watching this broadcast participants will be able to:

• Describe the most commonly used social media tools
• Identify four benefits to using social media in public health
• List three different ways in which social media has been effectively used in public health interventions
• Explain potential barriers faced in using social media for public health

Continuing Education Credits

School of Public Health, University at Albany is an approved provider of continuing nursing education by the Massachusetts Association of Registered Nurses, Inc., an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

It has been assigned Provider Code PA# 157N.

Course code PA# 157N-309; 1.0 contact hour.

School of Public Health, University at Albany is accredited by the MSSNY to provide continuing medical education (CME) for physicians. The School designates this educational activity for a maximum of 1.0 AMA PRA Category 1 Credit(s).™ Physicians should claim only credit commensurate with the extent of their participation in the activity.

This activity is sponsored by the School of Public Health, University at Albany, SUNY, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for the CHES to receive 1.0 Category 1 CECH in health education.

Continuing education credits will be available until July 2015.

The planners and presenters do not have any financial arrangements or affiliations with any commercial entities whose products, research or services may be discussed in this activity.

No commercial funding has been accepted for this activity.

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