What The Wealthy STILL Know To Be True

(a presentation by William D. Danko, Ph.D.)

Presentation Summary

With audiences of 20 to 10,000 who wish to hear a half-hour keynote address or engage in a two-hour seminar, Dr. Danko�s presentation builds on the findings in The Millionaire Next Door with insights from a new nationwide survey and numerous personal interviews since the book was published in 1996.

Including home equity, about 1 of every 15 households in America is a millionaire household. For perspective, half of all US households have a financial net worth of less than $100,000. This presentation illustrates how the typical millionaire household behaves quite differently from the others in terms of wealth accumulation.

Empirical research shows that millionaires tend to have a good work ethic by being industrious and persevering in their pursuits � whatever they may be. This often leads to a good income stream. Yet, their income does not dictate their lifestyle. Millionaires tend to practice good stewardship of their resources; they are frugal and avoid excessive debt. Further, well adjusted millionaires tend to be humble, charitable, and have a good, healthy marriage. While many of these traits may seem obvious, most people do not have the bias for action to practice them!

  The Millionaire Next Door

If you are disciplined, you too can become financially well-off, and a million dollars is just the starting point. The reality is that two-thirds of the US millionaires inherited nothing, and eighty-percent are first generation wealthy. You can do it.

Presentation Policies

A wireless lavaliere microphone and a �good� sound system are essential for audiences of 50 or more. Note that this presentation may not be recorded. However, The Millionaire Next Door (ISBN 0-671-01520-6) may be purchased in bulk (10 or more copies) for $9/copy plus shipping by calling 877 989 0009 (Simon & Schuster). The normal retail price for this �trade paper back� is $15. Note that Dr. Danko�s home airport is Albany International (ALB), and that business class expenses for one must be covered by the client.

To view clips of one of Dr. Danko's presentations, click here: You Can Do It and Think BIG.