Great Beginnings NY Breast Feeding Series: Strategy 3


Cynthia Howard, MD, MPH from Rochester General Hospital

Eileen Magri, PhD(c), RN, NE-BC from Winthrop University Hospital

Aimee C. Gomlak, FACHE from Catholic Health Services

The purpose of this webinar was to focus on Great Beginnings NY Strategy 3.  The principles of the International code of Marketing of Breast-Milk Substitutes were explained, and women’s interpretation of formula marketing was reviewed.  Presenters concentrated on the impact of formula marketing on breastfeeding rates in the hospital and outpatient practice settings.

Learning Objectives

After this program, participants will be able to:

  • Identify how women interpret formula marketing by health care professionals.
  • Understand the effects of distributing discharge bags on exclusive and overall breastfeeding.
  • Know the effect of prenatal distribution of discharge bags on in-hospital breastfeeding termination and shorter breastfeeding duration.
  • Understand prioritizing changes to hospital practices and the importance of staff involvement in the change process.
  • Provide examples of eliminating discharge bags from hospitals and primary care practices.