Field Epidemiology

Breastfeeding Grand Rounds 2011

Breastfeeding and the New Media

Originally presented on August 4, 2011

Ruth Lawrence, MD
Professor of Pediatrics and Obstetrics & Gynecology, University of Rochester School of Medicine & Dentistry, and author of "Breastfeeding: A Guide for the Medical Profession"

Jennifer Manganello
Assistant Professor, Social Behavior & Community Health
University at Albany School of Public Health

Moderator: Mary Applegate, MD, MPH
Associate Dean for Academic Affairs, University at Albany School of Public Health, Director, NYS Preventive Medicine Residency Program

The changing channels for communication present huge opportunities for promoting and supporting breastfeeding. But they also present huge opportunities for spreading misinformation and propaganda that undermine breastfeeding. This program will examine the benefits of using social media to promote breastfeeding and will consider strategies for finding reliable source materials online and through social media.

Program Objectives:
As a result of viewing this broadcast, participants will be able to:

  • Describe what is meant by the phrase “new media” and list at least three examples of new communication methods
  • Explain how new media can be used to promote and support breastfeeding
  • Evaluate providers of “new media” information about breastfeeding  to determine which sources are trustworthy and which are providing unreliable information

This program is sponsored by the New York State Department of Health and funded by the USDHHS/HRSA Maternal and Child Health Bureau.