Crisis and Emergency Risk Communication Training

Wednesday, May 8th, 2013— 8:30-4:30 pm & Thursday, May 9th, 2013—8:30-12:30 pm


This FREE one and a half day in-person CERC training program will draw from lessons learned during public health emergencies, and incorporates best practices from the fields of risk and crisis communication. This fast-paced interactive course gives participants essential knowledge and tools to navigate the harsh realities of communicating to the public, media, partners and stakeholders during an intense public health emergency, including terrorism.

Topics discussed from the new 2012 CERC manual include:

  • Pre-event, Event and Post-event Communication Planning
  • Psychology and use of Risk Communication Principles in a Crisis
  • Working with the Media in a Crisis
  • Spokesperson Trust and Credibility in an Emergency
  • Crisis Communication Plans and the 9 Steps of Response
  • Media and Public Health law
  • Messages and Audiences Needs in a Crisis
  • Bioterrorism and Emergency Risk Communication
  • Meeting Partner and Stakeholders Needs
  • Roles and Responsibilities in the Official Response
  • Human Resource Management for Communicators in a Crisis

Richard Sheehe, MA, affiliated with the CDC since 2003 as a CERC trainer and curriculum advisor, has been instrumental in broadening its reach to preparedness staff throughout the U.S.

University at Albany School of Public Health, Rensselaer, New York

  • U.S. Centers for Disease Control and Prevention (CDC)
  • The New York State Department of Health (NYSDOH)
  • National Public Health Information Coalition (NPHIC)
  • New York•New Jersey Preparedness and Emergency Response Learning Center
For more information: or (518) 402-0344.
Maintenance Deliverable: M-13
Capability 4: Emergency Public Information
CEUs: The School of Public Health, University at Albany, is an approved provider of CNE, CME, and CHES credits. This training has been approved for 12 contact hours.