Alternative Marketing & Messaging to Prepare Vulnerable Populations 


Ana Marie Jones
Collaborating Agencies Responding to Disasters (CARD)

CARD works to prepare nonprofit and faith agencies, whose clients and consumers are among the most vulnerable people in our society. Executive Director, Ana-Marie Jones, will discuss 'new' ways to approach marketing and outreach efforts related to preparing vulnerable communities for emergencies. She advocates for a shift from fear-based, threat messaging, to more empowering, culturally appropriate efforts focused on health, wellness, peace and prosperity.
Learning Objectives
  1. Learn why traditional threat-based preparedness has never achieved positive, sustainable results  
  2. Learn the seven key components of effective outreach 
  3. Understand why the context for preparedness action is critical 
  4. Understand the important distinctions between emergency preparedness and disaster response
Public Health Preparedness Core Competencies

Domain I:
 1.5 Demonstrate respect for all persons and cultures 

Domain II: 
 2.2 Use principles of crisis and risk communication 

Domain III: 
 3.2 Contribute expertise to the development of emergency plans

Public Health Emergency Preparedness Capabilities

PHEP Capability 1: Community Preparedness 

PHEP Capablity 6:  Information Sharing

The archived webcast is available for viewing via Real Player