Upstart Start-Up’s growing stature in digital learning and professional development fits right into the design of the University at Albany’s participation in the START-UP NY program, whose aim is to form partnerships with companies aligning with campus missions while creating jobs on or near the campuses.

The Castleton, N.Y.-based provider of outsourced curriculum management, technology management and digital content for K-12 classrooms will expand into one of UAlbany’s START-UP NY tax-free areas at 418 Broadway in downtown Albany. It is estimated that ClassBook will add 10 new full-time positions in its first year of operation at the new location and more than 60 new employees by the end of its fifth year.

The company’s START-UP NY expansion will come primarily from within its software-as-a-service offering, and will be aided by UAlbany’s Department of Psychology in assessing the effectiveness of new e-learning materials and methods.

START-UP NY, initiated by Governor Andrew Cuomo in 2014, provides up to a decade of exemptions from both state corporate and sales taxes and state income taxes for employees of new or growing companies with ties to participating New York colleges and universities.

ClassBook was founded by UAlbany alumnus Anthony Pfister, who said, “as a Capital Region native, I am pleased to be able to expand close to home and create new senior-level professional positions and economic growth in the area. The University at Albany, which has rich synergies between its research and academic missions, is the perfect partner.”

ClassBook has worked with public and private schools nationwide to adopt and manage digital content. “We understand the challenges schools face when making this transition,” said Pfister, “and we look forward to helping these educational institutions improve the student learning experience and to continuing our success right here in New York.”