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Framing Effects of Crisis Response Communications on Market Valuation of Breached Firms
Manish Gupta, Raj Sharman, & H. R. Rao
University at Buffalo, The State University of New York
Research has shown that an adverse security event such as a security breach negatively affects stock price and market valuation of the company. Such events result in substantial loss of reputation and engenders negative corporate image in company's stakeholders. Under such crises, literature has demonstrated that companies devise crisis response strategies to counter the negative effects of the crisis. Use of mass communication has been pivotal in informing the stakeholders of company's post-crisis actions. Media announcements about positive security initiatives are considered as a crisis response mechanism after a security breach. Our research investigates how content of these announcements impact company's stock price. We examine impact of use of certain frames, in media announcements, on stock price.See the ASIA ‘11 Proceedings for the complete papers...
One person's "paranoia" is another person's "engineering redundancy".
- Marcus J. Ranum
The superior man, when resting in safety, does not forget that danger may come. When in state of security he does not forget disorder may come. Thus his person is not endangered and his states and all their clans are preserved.
- Confucius (551-479 BC)
Securing a computer system has traditionally been a battel of wits: the penetrator tries to find the holes, and the designer tries to close them.