confucius institute

Globalization 2.0: How Alibaba, Amazon and Chinese consumers have remade the world

Presenter: Michael Zakkour
Date: March 4, 2016 (Friday)
Time: 12:00 noon
Location: Massry Center for Business, Room B012

Lunch will be provided for this event.
Parking pass will be provided to off-campus visitors upon request.
RSVP Required. Please RSVP to by March 2, 2016 (Wednesday).

China’s emergence as a major global economic, cultural and consumer power over the last 25 years was a result of, and contributed to, the evolution of a Globalization 2.0 world. We live, learn and work in an era where technology, changing demographics, and China are rewriting the rules of business, trade, politics, academia, and philanthropy.

Mr. Zakkour will trace the history of Globalization 2.0 and will explain how China is one of the four pillars of this new era and what businesses, governments, academic institutions and social enterprises must do to adapt and benefit from the new paradigm.

[About the Presenter] 

Michael A. Zakkour is Vice President, China/Asia Pacific Practice at the global consulting firm Tompkins International and author of the best-selling book “China’s Super Consumers”. He is also a contributing writer at FORBES and Beijing Review and appears regularly on TV and in other media providing insight and commentary on China, Globalization 2.0, global consumers and international e-commerce.

Michael has more than twenty years experience in international market strategy and implementation, primarily in China and Asia, where he has assisted more than 300 B2C and B2B public and private enterprises, including some of the biggest names in retail, entertainment, consumer products, health care, real estate, technology, fashion and luxury.

Michael’s experience in and deep understanding of Chinese business, consumers, culture, history, and society have made him a much sought after advisor for companies, brands, investors, and governments engaging with China.

He is also a leading expert on the “China Going Global” phenomenon, advising corporations, cities, states, service providers and the hospitality industry on engaging the Chinese companies, investors and travelers who made China a net exporter of investment in 2014.

The overarching context for Michael’s theoretical and practical work is “Globalization 2.0” – a world that is no longer just flat, but wired, diverse and driven by borderless e-commerce, global supply chains, and China. A world where all companies must rethink their “make-it, move it, sell it” paradigms.

Prior to joining Tompkins International he was managing director of China BrightStar, LLC, a leading China business strategy consulting firm and before that was Vice President of Beijing-Gongmei, a Beijing based conglomerate, where he founded one of the earliest China based consulting firms for foreign companies doing business in China. Michael spent ten years working in Internet technologies and consumer engagement prior to moving to China.

He is regularly called upon as a speaker and lecturer, and has presented at the Wharton School, Columbia University, The Kellogg School, New York University, F.I.T, The China Institute, The Confucius Institute, Thompson-Reuters’ annual China Conference, and hundreds of others. Mr. Zakkour has also appeared in the Wall Street Journal, Newsweek, Forbes, WWD, Crain’s NY and on NBC Nightly News, CNBC, BBC, MSNBC, NPR, Xinhua, CCCTV and Sinovision.

Click here to view Michael’s recent TV and speaking appearances: