Teaching and Research Areas: Communication and Technology, Health Communication
My research interests include psychology of communication technology, strategic communication, and advanced research methods. I am interested in examining effects of new media on decision-making, with a special focus on information processing and attitude change. My second research area focuses on the strategic use of social media in health/science communication as well as advertising/public relations using advanced research methods, including meta-analysis, social network analysis, as well as big data analytics.
My research papers won several awards from professional associations such as Association for Education in Journalism and Mass Communication (AEJMC), International Public Relations Research Conference (IPRRC), Public Relations Society of America (PRSA), and Pacific Telecommunications Council (PTC). My scholarly work has appeared in peer-reviewed journals, including American Behavioral Scientist, Computers and Electronics in Agriculture, Communication Quarterly, Communication Research, Journalism & Mass Communication Quarterly, Public Relations Review, and Social Media & Society.
- Psychology of Communication Technology
- Strategic Communication
- Social Network Analysis
- Big Data Analytics