Suraj Commuri

Branding, decision making under asymmetry, collaborative decision making

The World Within Reach
Suraj Commuri
Associate Professor

School of Business
Department: Marketing

Affiliated Faculty
Department of Information Science, College of Engineering and Applied Sciences
BB 397



Doctor of Philosophy in Business. University of Nebraska-Lincoln. 2001

Master of Arts in Business Administration (Business). University of Nebraska-Lincoln. 1998

Research Interests

Branding, decision making under asymmetry, collaborative decision making


Commuri, Suraj and James W. Gentry (2010), “An Overview of Global Family Policy: An Introduction to the Special Issue,” Journal of Macromarketing, 1-4.

Kramer, Michael W., Vernon D. Miller, and Suraj Commuri (2009), “Faculty and Institutional Review Board Communication,” Communication Education, 58 (October), 497-515.

Commuri, Suraj (2009) “The Impact of Counterfeiting on Genuine Item Consumers’ Brand Relationships,” Journal of Marketing, 73 (May), 86-98.

Bloch, Peter H., Suraj Commuri, and Todd J. Arnold (2009), “Exploring the Origins of Enduring Product Involvement,” Qualitative Market Research - An International Journal, 12 (January), 49-69.

Commuri, Suraj and Ahmet Ekici (2008), “An Enlargement of the Notion of Consumer Vulnerability,” Journal of Macromarketing, 28 (June), 183-186.

Commuri, Suraj and James W. Gentry (2005), “Resource Allocation in Households with Women Chief Wage Earners,” Journal of Consumer Research, 32 (September), 185-195. (Lead article)

Gentry, James, Suraj Commuri, and Sunkyu Jun (2003), “Review of Literature on Gender in the Family,” Academy of Marketing Science Review [Online] 2003 ( 1) Available:

Commuri, Suraj and James W. Gentry (2000), "Opportunities for Family Research in Marketing," Academy of Marketing Science Review [Online], 00 (08) Available: Available:

"Capturing Time: Stretching the Boundaries of Ethnography in the Practice of Marketing Research" with C. Otnes, J. Ruth, and T. Lowrey, in Handbook of
Qualitative Research in Marketing, R. Belk (editor), Edward Elgar, 2007, 387-99.

"Methodological Challenges in Theorizing the Work-Family Complex," in Sourcebook of Family Theory and Research, V. Bengtson et al. (editors), Sage, 2005, 501-3.

“Gender Role Transition in Involved Parenting” with R Harrison and J Gentry, in Gender, Culture, and Consumer Behavior, C Otnes and L Tuncay (editors), Psychology Press.