Ioannis Kareklas

Position: Assistant Professor
Office: (518) 956-8373
Curriculum Vitae

Ioannis Kareklas is Assistant Professor of Marketing at the University at Albany, School of Business. He completed his doctoral studies at the University of Connecticut in 2010.

His research focuses on prosocial behavior, advertising effectiveness, and sensory perception. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research. His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, Journal of Business Research, Journal of Marketing Communications, and Journal of Health Communication. His first book, “Deciphering Organic Foods: A Comprehensive Guide to Organic Food Production, Consumption, and Promotion,” was published in January 2017.

Several leading news outlets report on Dr. Kareklas’ research, including:

o TV Stations: NBC, CBS, ABC, Fox
o Radio Stations: National Public Radio (NPR), CBS Radio
o Newspapers: The New York Times, Los Angeles Times, The Seattle Times, The Washington Post
o Magazines: New York Magazine, Slate, Fast Company, Glamour
o Online: The Huffington Post, Yahoo News, Fox News, The Daily Beast
- Complete press coverage and media appearances appear here:

Dr. Kareklas teaches Consumer Behavior, Social Marketing and Public Policy, and Retailing.

Refereed Journal Publications

Kareklas, Ioannis, Darrel D. Muehling, and Skylar M. King (2019), "'I Am Red, We Are Blue:' Exploring Perceptual Fluency between Colors and Self-Views," Journal of Business Research, 98 (May), 33-49.

Das, Gopal, Hillary J.D. Wiener, and Ioannis Kareklas (2019), “To Emoji or Not Emoji? Examining the Influence of Emoji on Consumer Reactions to Advertising,” Journal of Business Research, 96 (March), 147-156.

Radanielina Hita, Marie Louise, Ioannis Kareklas, and Bruce Pinkleton (2018), “Parental Mediation in the Digital Era: Increasing Children's Critical Thinking May Help Decrease Positive Attitudes Toward Alcohol,” Journal of Health Communication, 23 (1), 98-108.

Gillespie, Brian, Darrel D. Muehling, and Ioannis Kareklas (2018), “Fitting Product Placements: Affective Fit and Cognitive Fit as Determinants of Consumer Evaluations of Placed Brands,” Journal of Business Research, 82 (1), 90-102.

Joireman, Jeff, Richie Liu, and Ioannis Kareklas, (2018), “Convincing the Skeptics: Images Paired with Concrete Claims Persuade Skeptical Consumers to Support Companies Advertising Corporate Social Responsibility Initiatives,” Journal of Marketing Communications, 24 (1), 83-102.

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458.

Kareklas, Ioannis, Darrel D. Muehling, and *TJ Weber (2015), “Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects,” Journal of Advertising, 44 (2), 88-104 (Lead article).

Kareklas, Ioannis, Frédéric F. Brunel, and Robin A. Coulter (2014), “Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences,” Journal of Consumer Psychology, 24 (1), 87-95.

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), “‘I Eat Organic for My Benefit and Yours:’ Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists,” Journal of Advertising, 43 (1), 18-32 (“Top 3 most downloaded articles of 2014”).

Kareklas, Ioannis and Darrel D. Muehling, (2014) “Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions,” Journal of Consumer Affairs, 48 (2), 223-50 (Lead article) (Winner of “2014 Best Article Award”).

Zhao, Guangzhi, Darrel D. Muehling, and Ioannis Kareklas (2014), “Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising,” Journal of Advertising, 43 (3), 244-55.

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2012), “The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing,” Journal of Advertising, 41 (4), 25-39.