Ioannis Kareklas

Position: Assistant Professor
Office: (518) 956-8373
Curriculum Vitae

Ioannis Kareklas is Assistant Professor of Marketing at the University at Albany, School of Business. He completed his doctoral studies at the University of Connecticut in 2010.

His research focuses on advertising effectiveness, public policy issues related to pro-social behaviors, and sensory perception. Dr. Kareklas often employs implicit measures and meta-analytic techniques in his research. His work appears in the Journal of Consumer Psychology, Journal of Advertising, Journal of Consumer Affairs, and Journal of Marketing Communications.

Several leading news outlets report on Dr. Kareklas’ research, including:

o TV Stations: NBC, CBS, ABC, Fox
o Radio Stations: National Public Radio (NPR), CBS Radio
o Newspapers: The New York Times, Los Angeles Times, The Seattle Times, The Washington Post
o Magazines: New York Magazine, Slate, Fast Company, Glamour
o Online: The Huffington Post, Yahoo News, Fox News, The Daily Beast
- Complete press coverage and media appearances appear here:

Dr. Kareklas teaches Consumer Behavior, Social Marketing and Public Policy, and Retailing.

Refereed Journal Publications:

Spangenberg, Eric R., Ioannis Kareklas, Berna Devezer, and David E. Sprott (2016), “A Meta-Analytic Synthesis of the Question-Behavior Effect,” Journal of Consumer Psychology, 26 (3), 441-458.

Joireman, Jeff, Richie Liu, and Ioannis Kareklas (2016), “Images Paired with Concrete Claims Improve Skeptical Consumers’ Responses to Advertising Promoting a Firm’s Good Deeds,” Journal of Marketing Communications.

Kareklas, Ioannis, Darrel D. Muehling, and T.J. Weber (2015), “Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects,” Journal of Advertising, 44 (2), 88-104 {Lead article}.

Kareklas, Ioannis, Frédéric F. Brunel, and Robin A. Coulter (2014), “Judgment is Not Color Blind: The Impact of Automatic Color Preference on Product and Advertising Preferences,” Journal of Consumer Psychology, 24 (1), 87-95.

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2014), “`I Eat Organic for My Benefit and Yours:’ Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists,” Journal of Advertising, 43 (1), 18-32 {Top 3 most downloaded articles of 2014}.

Kareklas, Ioannis and Darrel D. Muehling (2014), “Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions,” Journal of Consumer Affairs,48 (2), 223-50 {Lead article; Winner of Best Article award}.

Zhao, Guangzhi, Darrel D. Muehling, and Ioannis Kareklas (2014), “Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising,”Journal of Advertising, 43 (3), 244-55.

Kareklas, Ioannis, Jeffrey R. Carlson, and Darrel D. Muehling (2012), “The Role of Regulatory Focus and Self-View in “Green” Advertising Message Framing,” Journal of Advertising, 41 (4), 25-39.