Heidi Reale

Position: Adjunct Professor of Marketing
Email: hsreale@albany.edu

Biography

As adjunct professor in the School of Business, Professor Reale currently teaches Marketing Principles.  Heidi has over 25 years’ experience in retail and consumer packaged goods industries with expertise in marketing and communications. She is a results-oriented executive with a proven track record of building teams and driving successful loyalty marketing, digital, and social media communication programs.  Heidi is an agent for change who embraces the opportunities technology presents to build stronger consumer relationships and ultimately sales and profits.


Education

Cornell University, Bachelor of Science, Public Communication

Rensselaer Polytechnic Institute, MBA, Marketing


Current Position Outside of UAlbany

Founder & CEO of SparkShoppe, LTD.


Other Positions Held

Director of Shopper and Digital Marketing, Price Chopper/Market 32

Director of Marketing and Consumer Insights, Price Chopper/Market 32


Honors and Awards

New York State Certified Women Owned Business
Women of Influence in the Food Industry

Progressive Grocer Technology Innovation Award


Courses

Marketing Principles

Digital Marketing