DuFault, Beth

Position: Assistant Professor
Office: (518) 956-8389
Email: bdufault@albany.edu

Beth DuFault is Assistant Professor of Marketing at the University of Albany, School of Business. She received her Ph.D. in Management, specialization Marketing, with a doctoral minor in Sociology at Eller College of Management at the University of Arizona, and holds a degree in Sociology from UCLA. Her work on consumers, community, and change has appeared in the Journal of Consumer Research, the International Journal of Nonprofit and Voluntary Sector Marketing, and the Journal of Marketing for Higher Education

Dr. DuFault's research focuses on the consumption lifelines people use to enter, exit, and exist in changing communities. She has studied consumers of hospitals, technology, urban landscapes, religious affiliations, universities, and many types of servicescapes. She discovers how consumers cope with fluidity--that is, continuous sociocultural change. She uses a wide range of qualitative and quantitative methodologies in her work, including ethnography, netnography, and sociocultural analysis. She strives to achieve this understanding of people's consumption and interactions with and within fluid communities and servicescapes in order to effect change for the better--the "bright side" of marketing.

Dr. DuFault teaches Consumer Behavior and Services Marketing. 


Refereed Journal Articles

McAlexander, James H., Harold F. Koenig, and Beth DuFault (2016), “Millenials and Boomer: Increasing Alumni Affinity and Intent to Give by Target Market Segmentation,”International Journal of Nonprofit and Voluntary Sector Marketing, DOI: 10.1002/nvsm.1544, 21, 2 (May), 82-95.

“The Marketization of Religion: Field, Capital and Consumer Identity.” (2014) McAlexander, James H., Beth Leavenworth DuFault, Diane Martin and John W. Schouten. Journal of Consumer Research 41.3: 858-875

“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities.” (2013) McAlexander, James H., Hal Koenig, and Beth Leavenworth DuFault. Journal of Marketing for Higher Education 24(2), 243-256

Book Chapters

“Communitas Interruptus: Complications of Leaving Community. (2015) McAlexander, James and Beth Leavenworth DuFault In: Strong Brands, Strong Relationships, ed. Mike Breazeale, Susan Fournier, and Jill Avery Oxford, UK: Taylor and Francis/Routledge  250-263

“Residential Diversity and Division: Separation and Segregation Among Whites, Blacks, Hispanics, Asians, Affluent and Poor.” (2013) Beveridge, Andrew, Edward Telles, David Halle and Beth DuFault, in New York and Los Angeles: An Uncertain Future, ed. David Halle, New York: Oxford University Press, 310-342