Beth DuFault

Position: Assistant Professor
Office: (518) 956-8389

Beth Leavenworth DuFault is Assistant Professor of Marketing at University at Albany, State University of New York. Beth's academic background is in marketing and economic/cultural sociology. She studies cultural change, specifically in the areas of quantification of consumer and society, transition of health care markets to consumerism, and institutions salient to consumer identity.


Refereed Journal Articles

DuFault, Beth Leavenworth and John W. Schouten (2018), “Self Quantification and the Datapreneurial Consumer Identity.” Consumption Markets and Culture. Advance online publication

McAlexander, James H., Harold F. Koenig, and Beth DuFault (2016), “Millenials and Boomer: Increasing Alumni Affinity and Intent to Give by Target Market Segmentation,”International Journal of Nonprofit and Voluntary Sector Marketing, DOI: 10.1002/nvsm.1544, 21, 2 (May), 82-95.

“The Marketization of Religion: Field, Capital and Consumer Identity.” (2014) McAlexander, James H., Beth Leavenworth DuFault, Diane Martin and John W. Schouten. Journal of Consumer Research 41.3: 858-875

“Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities.” (2013) McAlexander, James H., Hal Koenig, and Beth Leavenworth DuFault. Journal of Marketing for Higher Education 24(2), 243-256

Book Chapters

“Communitas Interruptus: Complications of Leaving Community. (2015) McAlexander, James and Beth Leavenworth DuFault In: Strong Brands, Strong Relationships, ed. Mike Breazeale, Susan Fournier, and Jill Avery Oxford, UK: Taylor and Francis/Routledge  250-263

“Residential Diversity and Division: Separation and Segregation Among Whites, Blacks, Hispanics, Asians, Affluent and Poor.” (2013) Beveridge, Andrew, Edward Telles, David Halle and Beth DuFault, in New York and Los Angeles: An Uncertain Future, ed. David Halle, New York: Oxford University Press, 310-342