Zheyin
(Jane) Gu
Assistant
Professor of Marketing
State University
of New York, Albany
1400 Washington
Ave. BA 336
Albany, NY,
12222
Tel: (518)
442-4933
EDUCATION
Ph. D.
Marketing, 2007, New York University
M. S. Economics, 2001, State University of New
York at Buffalo
B. A. Economics & B.S. Computer Science,
1997 (Summa Cum Laude), Wuhan University, China
RESEARCH
INTERESTS
Retailing, Pricing, Distribution Channels,
Pharmaceutical Marketing, Competitive Marketing Strategy, Branding, Empirical
Industrial Organization, Game Theory, Bayesian Econometrics
TEACHING INTERESTS
Marketing Strategy, Marketing Research,
International Marketing, Retailing, Distribution Channels, Digital Marketing
PUBLICATIONS
Gu,
Zheyin (Jane) and Sha
Yang (2009), “Quantity-Discount
Dependent Consumer Preferences and Competitive Non-linear Pricing,” Journal of Marketing Research, 47 (6),
1100-1113.
Gu,
Zheyin (Jane) and Ying
Xie (2012), “Facilitating
Fit-Revelation in the Competitive Market," Management Science, forthcoming.
WORKING
PAPERS
Gu, Zheyin
(Jane) and Yunchuan
Liu (2011), “Consumer
Fit Search, Retailer Shelf Layout, and Channel Interaction”
Gu,
Zheyin (Jane) and Sha
Yang (2010), “Consumer Attribute-Based Learning and Retailer Category
Management Strategies”
Gu, Zheyin
(Jane) and Giri K.
Tayi (2011), “Consumer Fit-Uncertainty and E-Tailer
Strategies”
Yang, Sha, Sang
Hee Bae, and Zheyin (Jane) Gu (2011), “Investigating Experience Effect and
Competition Effect in Retailer Price Promotion Decisions”