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Electronic Magazine: Writing and Packaging Stories for the
Web
Spring 2005 semester, University at Albany
JRL365Z (class number: 2785)
Instructor: David
Washburn
Room: Digital
Workshop 3, Science Library
Time: Wednesdays, 7:15-10:05 p.m.
Phone: 469-7157 (cell), 242-8934 (work)
e-mail: canadaeh@nycap.rr.com
Office: Humanities
361
Office hours: after
class, 10-11 p.m., or by appointment
Communication
Check http://www.albany.edu/~washburn/
weekly for announcements and syllabus updates. I’ll also post information about
the online magazine tool we’ll be using to publish our stories and about the
web logs you’ll be creating.
In
addition, we’ll have a listserv, courtesy of Yahoo!, to use as a communications
tool.
·
Group home page: http://groups.yahoo.com/group/jrl365z
·
Post message to the group: jrl365z@yahoogroups.com
·
Subscribe:
jrl365z-subscribe@yahoogroups.com
Course overview
Electronic Magazine, or Ezine,
focuses on writing, editing and packaging magazine-length stories for the web.
We’ll study today’s world of online journalism and put theory into practice by
publishing three editions of our magazine online (March 2, April 6 and May 4).
Student journalists in this
course practice reporting stories of varied length, specifically for
presentation on the Web.
The class is taught in a hands-on
workshop atmosphere in an electronic classroom. Students will learn to use the
following software: web browser interface, Photoshop, notepad and an HTML
editor.
Students will also be required to
report and write several original works of journalism.
Because
of the heavy emphasis on writing, editing and web production, JRL 300Z (Intro
to Journalism) and some knowledge of HTML are prerequisites.
Goals
To provide students with an
overview of online journalism, online storytelling and story packaging. To
enhance students’ writing, editing, interviewing, research and computer skills.
During this course, students will:
·
Plan web reporting projects: Identify the underlying theme, justify
newsworthiness, conduct research and interviews, write and edit stories,
rewrite and publish, all while meeting deadlines.
·
Organize components of an online story package.
·
Build non-linear stories with journalistic integrity for presentation
online.
·
Publish three editions of an online magazine.
·
Use appropriate sources -- human, written and online.
·
Maintain personal web logs (or blogs)
Subject to change
Despite all best efforts, not everything is
completed in class as scheduled, and therefore the syllabus is subject to
change and updates, especially in regards to scheduled lecture topics.
Grading and attendance
Grades
are bases on a 100-scale.
·
A: 94-100 (super excellent)
·
A-: 90-93 (excellent)
·
B+: 87-89 (really good)
·
B: 83-86 (good)
·
B-: 80-82 (pretty good)
·
C+: 77-79 (not bad)
·
C: 73-76 (fair)
·
C-: 70-72 (fair minus)
·
D: 60-69 (not good)
·
E: below 60 (really not good)
Projects: 66%
Three projects are worth
nearly two-thirds of your final grade. Each is worth 22 percent. You will work
with teammates to create story packages that will populate three monthly
editions of our online magazine. Monthly editions will be published in late
February, March and April. Although you are working as a team, students will be
graded individually. Grades will depend on the quality of writing, editing,
story packaging, source gathering and attribution, headline writing, summary
writing and links. And, yes, spelling and grammar count.
Web log: 10%
Your personal web log is
worth 10 percent. You will set up and maintain weekly postings to your web log
for the first 10 weeks of class. Your web log is an online location for you to
share information and points of view (most often your own). In most cases, you
will write about some sort of current event and support your point of view with
facts and other opinions. You’ll insert links to supporting information.
Quizzes: 10%
Two quizzes, based on the
text and lecture, are worth 10 percent (5 percent for each).
Attendance: 10%
Attendance accounts for 10
percent. Perfect attendance equals 10 points; one absence equals 9 points; two
absences equals 6 points; three absences equals 3 points; more than three
absences equals 0 of possible 10 points and means you will struggle to achieve
a passing grade. You will also hurt your teammates in the workshop atmosphere.
Also, leaving early or habitually arriving late will adversely affect your
grade. Lectures are only a small part of this class; in-class practice is a
large part. Please be considerate. If you are tardy, make sure you see me
before class is over to make sure I have not marked you as absent; the mark I
include when taking attendance is the official record.
Class participation: 4%
You will be asked
questions and be asked to demonstrate your progress during the term. Your
answers and participation level go toward the final grade.
Deadlines
This is a journalism class
with real deadlines, so a late assignment is the equivalent of missing a
deadline at a newspaper, magazine or broadcast station. For each CLASS an
assignment is late, one full letter grade will be deducted.
Textbooks
- "Web Journalism: Practice and Promise of a New Medium" by
James Glen Stovall (Allyn and Bacon publisher). ISBN 0-205-35398-3.
- AP Stylebook.
CLASS 1 Wednesday, Jan. 19
- Welcome and syllabus overview
- Guidelines for computer use and file storage
- What is the web? History of the web and online
journalism
- Creating your own web
log. What is a web log?
- This week’s reading: Read textbook chapters
1 (Logging on to the Web) and 2 (News Web Sites)
- This week’s
assignments:
- Make your first entry
into your web log
- Make your second entry
into your web log: A list of website categories for your personal use
with a list of sites under each category
CLASS
2 Wednesday, Jan. 26
Class
cancelled by professor
Wednesday,
Feb. 2 – Last day to add/drop semester-length course
CLASS
2 Wednesday, Feb. 2
- Chunking the
story: Writing styles for online readers. Introduction to story
components.
- Story packaging:
Brainstorming and executing various forms of writing styles to create the
complete package and build a full story for the reader
·
Main story
·
Sidebar
·
Info box
·
Personality profile
·
Q&A
·
Man on street
·
Timeline
·
Maps
·
Charts
·
Photo gallery
·
Expert analysis
·
Interactive possibilities
·
Polls
·
Discussions
·
Email
·
Forms
·
Preparing to interview someone
·
Searching for background information
·
Preparing the questions and being prepared to ask follow-up questions
·
Interviewing in person, on the phone, via Internet
·
Taking notes
·
In-class exercise
- Assigning teams and
story assignments for the first edition.
- First edition team
meetings.
- This week’s reading: Read textbook chapter 3
(News: Expanding the Definition)
- This week’s
assignments:
- Free-choice entry into
your web log
- Second web log entry
this week: Compare the coverage of an event this week using three
websites, one print newspaper and one print magazine. Include story
samples (quote the sources) and links.
- Make appointments to
interview at least five people for your first set of stories. Interview
all of your contacts before Feb. 16 class. Come to class with notes and
proposed structure of your story package. The structure should identify
the types of story you plan to write, what the main idea for each story
is and a breakdown of the elements you will include in each story. This
is to be typed and handed in Feb. 16. (Keep a copy for yourself.) We will
review in class.
- Take photos
appropriate to your story topic. Try multiple photos. People, locations.
Wide-angle shots, close-ups. Make the photos go with your stories. Bring
photos to class Feb. 16 (either prints or electronic images).
- Bring a copy of the
campus newspaper to class Feb. 16.
CLASS
3 Wednesday, Feb. 9
- Our magazine
- Introduction to the
online interface we’ll be using to write, edit and publish our magazine.
- Naming our magazine.
- Print journalism vs.
online journalism: Compare and contrast
- Scrolling vs. clicking:
How we read on the screen.
- This week’s reading: Read textbook chapters
4 (Reporting: Gathering Information for the Web) and 7 (Photojournalism on
the Web)
- This week’s
assignments:
- Entry into your web
log
- Make appointments to
interview at least five people for your first set of stories. Interview
all of your contacts before Feb. 16 class. Come to class with notes and
proposed structure of your story package. The structure should identify
the types of story you plan to write, what the main idea for each story
is and a breakdown of the elements you will include in each story. This
is to be typed and handed in Feb. 16. (Keep a copy for yourself.) We will
review in class.
- Take photos
appropriate to your story topic. Try multiple photos. People, locations.
Wide-angle shots, close-ups. Make the photos go with your stories. Bring
photos to class Feb. 16 (either prints or electronic images).
- Bring a copy of the
campus newspaper to class Feb. 16.
CLASS
4 Wednesday, Feb. 16
- Lateral thinking:
Select a story from a recent campus newspaper, which you were assigned to
bring today. What are the elements that could be developed for more
stories? How can you turn one story into an entire package? In-class
discussion.
- Layering: aka chunking
information. Breaking up stories for the web into headlines, summaries,
lead paragraphs, story chunks, and links. How will information fit into a
story package? In-class discussion.
- Review of your
interview notes and story package proposals.
- Review photos. Are they
what you wanted? Expected? Need more? Discuss and figure out what’s missing.
Decided upon further photos, if necessary.
- How to prepare photos
for online presentation. A lesson in Photoshop.
- This week’s reading: Read textbook chapter 5
(Writing: Every Word Counts)
- This week’s
assignments:
- Entry into your web
log
- Write the first drafts
of all your stories for your story package and submit for publication
using our online tool. Conduct more interviews, do more research. Gather
as many sources as possible. Come to class with more material than you
have written.
- Editors begin editing
during next class.
- Take more photos, if
necessary.
- First edition is
published March 2.
CLASS
5 Wednesday, Feb. 23
- Newsroom day – writing
and editing
- In-class: summary
writing.
- In-class: Editing and
rewriting stories that you have written during the week. We’ll work on
headlines, summaries and packaging of the raw materials. How can we make
the stories appealing? Text, images, graphics, charts?
- This week’s reading: Read textbook chapter 6
(Editing)
- This week’s
assignments:
- Rewrite, polish and
finish your story packages. Check your accuracy, clarity, precision and
efficiency.
- Edit with your
partners.
CLASS
6 Wednesday, March 2
- First edition of
magazine is published.
- Assigning teams and
story assignments for the second edition.
- Second issue team
meeting
- What is convergence?
- This week’s reading: Read textbook chapter 8
(Graphics Journalism)
- This week’s
assignments:
- Find examples of photo
galleries that you like. Add links to them in your web log. Be prepared
to discuss this story telling technique in class.
- Make appointments to
interview at least five people for your second set of stories. Interview
all of your contacts before March 16 class. Come to class with notes and
proposed structure of your story package. The structure should identify
the types of story you plan to write, what the main idea for each story
is and a breakdown of the elements you will include in each story. This
is to be typed and handed in March 16. (Keep a copy for yourself.) We
will review in class.
- Prepare photo
assignments for the photo journalism class. Make the photos go with your
stories. Photo assignments are due March 9.
CLASS
7 Wednesday, March 9
- Quiz: Chapters 1-8 and
lectures
- Review of your
interview notes and story package proposals.
- Review photo assignments, which will be delivered to Photo Journalism class on March 10.
- EDITORS and WRITERS: Include your email, phone numbers and any other contact information on your photo assignment in case photographers need your info.
- Maps and info graphics.
How to tell and enhance the story with graphics.
- This week’s reading: Read textbook chapter 9
(Audio and Video)
- This week’s assignments:
- Entry into your web
log
- Write the first drafts
of all your stories for your second story package and prepare for
publication using our online tool. Conduct more interviews, do more
research. Gather as many sources as possible. EDITORS: Come to March 16 class with notes and
proposed structure of your story package. The structure should identify
the types of story your team plans to write, what the main idea for each story
is and a breakdown of the elements you will include in each story. This
is to be typed and handed in March 16. (Keep a copy for yourself.) We
will review in class.
- Second edition is
published April 6.
CLASS
8 Wednesday, March 16
- In-class: Editing and
rewriting stories that you have written during the week. We’ll work on
headlines, summaries and packaging of the raw materials. How can we make
the stories appealing? Text, images, graphics, charts?
- In-class: Handling a
crisis.
- In-class: Make last-minute photo assignment changes and notify your photographer.
- This week’s reading: Read textbook chapter
10 (Design on the Web)
- This week’s
assignments:
- Two entries into your
web log (one posted by March 23, the second posted by March 30)
- Rewrite, polish and
finish your story packages. Check your accuracy, clarity, precision and
efficiency. Edit for your partner.
- Prepare a photo
gallery as part of your story package.
Wednesday,
March 23 – NO CLASS (spring break)
CLASS
9 Wednesday, March 30
- Newsroom day – writing
and editing
- Design concepts.
Organization, form and function.
- Review of some
journalism web sites. Many links vs. few links. Which do you like better?
Why?
- This week’s reading: Read textbook chapter
11 (Engaging the audience)
- This week’s
assignments:
- Entry into your web
log
- Second edition
published April 6
CLASS
10 Wednesday, April 6
- Second edition
published.
- Assigning teams and
story assignments for the third edition.
- Third edition team
meetings.
- Personalization: What
would appear on your news home page? Navigation and other content.
- This week’s reading: Read textbook chapters
12 (Media Law Online)
- This week’s
assignments:
- Make appointments to
interview at least five people for your third set of stories. Interview
all of your contacts before April 13 class. Come to class with notes and
proposed structure of your story package. The structure should identify
the types of story you plan to write, what the main idea for each story
is and a breakdown of the elements you will include in each story. This
is to be typed and handed in April 13. (Keep a copy for yourself.) We
will review in class.
- Take photos
appropriate to your story topic. Try multiple photos. People, locations.
Wide-angle shots, close-ups. Make the photos go with your stories. Bring
photos to class April 13 (either prints or electronic images).
- Write the first drafts
of all your stories for your second story package and prepare for
publication using our online tool. Conduct more interviews, do more
research. Gather as many sources as possible. Come to class with more
material than you have written.
CLASS
11 Wednesday, April 13
- Quiz: Chapters 9-14 and
lectures
- Legal issues with the
web
- In-class: Editing and
rewriting stories that you have written during the week. We’ll work on
headlines, summaries and packaging of the raw materials. How can we make
the stories appealing? Text, images, graphics, charts?
- This week’s reading: Read textbook chapters
13 (Journalism Accelerated: Inside MSNBC) and 14 (Practice and Promise)
- This week’s
assignments:
- Third edition is
published May 4.
CLASS
12 Wednesday, April 20
- Newsroom day – writing
and editing
- In-class: Editing and
rewriting. Making this edition the best of the three.
- Review of what you
learned and of all the work accomplished.
- Open discussion about
the web and journalism, their past and future
- Open discussion/review
about this class.
- This week’s
assignments:
- Rewrite, polish and
finish your story packages. Check your accuracy, clarity, precision and efficiency.
Edit for your partner.
Wednesday,
April 27 – NO CLASS (professor out of town at conference)
CLASS
13 Wednesday, May 4
- No class (this is
“Reading Day”) but third edition due and published
Wednesday,
May 11 – Our final exam date
Tuesday,
May 3 – Last
day of classes
May
5-12 –
Final exams
May
14-15 –
Commencement weekend (CONGRATULATIONS)
Quick calendar overview
January
19 – First
class; two web log entries due next week
26 – CLASS CANCELLED
February
2 – Edition 1
team meetings; two web log entries due next week
9 – One web log entry
due next week
16 – Edition 1 first
drafts and photos due; one web log entry due next week
23 – Newsroom
day; no web log entries
March
2 – Edition 1
published; Edition 2 team meetings; no web log entries
9 – Quiz 1; one web
log entry due next week
16 – Edition 2
first drafts and photos due; two web log entries due by March 30
23 – NO CLASS
30 – Newsroom
day; one web log entry
due next week
April
6 – Edition 2
published; Edition 3 team meetings; no more web log entries
13 – In class
writing and editing; Edition 3 first drafts and photos due
20 – NO CLASS
27 – Quiz 2;
newsroom day
May
4 – Edition 3
published (no class; Reading Day)
Glossaries and terms
http://www.webopedia.com/
http://www.cwru.edu/help/webglossary.html
Software
HTML editors
Web
Notepad (free)
http://www.digicraft.com.au/webnotepad/
HTML
Kit (free)
http://www.chami.com/html-kit/
Hot
Dog ($39.95-$99.95)
http://www.sausage.com/products/index.html
Dreamweaver MX ($399 … ouch; 30-day free trial download)
http://www.macromedia.com/cfusion/store/index.cfm?store=OLS-US&view=ols_prod&category=/Software/Development/StandAlones/Dreamweaver
Homesite ($99; 30-day free trial download)
http://www.macromedia.com/cfusion/store/index.cfm?store=OLS-US&view=ols_prod&category=/Software/Development/StandAlones/HomeSite
Image editors
Adobe
Photoshop CS ($299 at educational discount; normally $649)
http://www.adobe.com/products/photoshop/main.html
Adobe
Photoshop Elements 2.0 ($49 at educational discount; normally $99)
http://store.adobe.com/products/photoshopel/main.html
For
academic discounts, call (518) 442-5690 or fax (518) 442-5685
Also:
http://www.academicsuperstore.com/
Photoshop
CS $289.95
Photoshop
Elements $ 45.95
Also:
Sprysoft (http://www.sprysoft.com/shop/)
Photoshop
CS $273.80
Photoshop
Elements $43.80Adobe Photoshop 7.0
($609)
Hardware
The
Interactive Media Center has a Nikon Coolpix 4.0 mega pixel digital camera available for use
outside the library. It is available only if you are a currently eligible
registered borrower of the Library and a University faculty, student or staff
member. Contact Regina Conboy, telephone 442-3608 or email: rconboy@uamail.albany.edu.
The
IMC is located on the lower
floor of the Main Library at the Uptown Campus.
Monday
- Thursday: 8am-10pm
Friday:
8am-5pm
Saturday:
9am-5pm
Sunday:
Noon-7pm
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