Department of Information Studies

University at Albany

Broker "Outreach" Exercise

Identify at least three "stakeholders" whose assistance can improve the operations and success of your organization.

Imagine that you are the director of a library / archive that relies on tax dollars to fund your organization's operations. No doubt, there are "stakeholders" (that is, individuals or groups who either have an interest in your program or may be persuaded to have an interest). Name three of these who you think it important to establish (or improve) relationships with.

First, establish the context for your suggestions by briefly describing your organization, its mission, and its overall scope of services. For each stakeholder you identify, give a brief description of who it is and why you think its cooperation or "partnership" can assist your organization. Finally, describe how you would initiate contact to either establish or imrove the relationship.

To assist you with this exercise, here's a form that you can download and use for this exercise. We will discuss these in class. In all likelihood, we will break into small groups to review outreach proposals and select the best of these to report back to the full class. I will collect your proposed innovations after class.

Top of Page

Last updated: 10/30/09