Rich, E. Management fads and information delays: An exploratory simulation study, J. Bus. Res. 61(11) 2008.
Management fads seem omnipresent. Adoption research that focuses on the uptake of change says little about subsequent abandonment behaviors.
In this paper a simulation model is developed that extends adoption and diffusion models to consider abandonment from a dynamic perspective.
Analysis of the simulation results leads to the conclusion that incomplete information and bandwagon effects can lead to fad-like behaviors.