INTRO/PROBLEMS
The window to the
world can be covered by a newspaper,” this quote by polish
writer Stanislaw Lec sums up the problem with the news media.
It is the job of the news media to provide the public with news
events happening around the world. Without these news reports,
people would be oblivious to what is going on around them. Our
lives rest in the media's hands, and they are fully aware of this.
The news is a very competitive business, and because of this what
gets reported is not necessarily what the story is. Since there
are different journalists reporting on the same events, each newspaper
and newscast has its own way and style of reporting. They also
have different gate keeping processes that make them unique. They
may do anything to get the story, no matter whose lives they destroy.
Criticizing the news has become increasingly popular recently
due to the fact that the media has shifted from a positive to
a negative view in the public's eyes.
Since every newscast and newspaper is different,
the stories that they broadcast to the public may be altered in
one way or another. As the quote above illustrates, the news media
do not always illustrate the world in the right perspective and
can hinder the way people look at it. It seems as though it is
the job of the news to report only on negative aspects of the
world. Hardly ever does one see anything positive being reported.
This throws everybody’s perception off about the world around
them.
The media influence society’s opinions
rather than having people form opinions themselves. Newspapers
and newscasts use a process called agenda setting to keep the
public thinking about certain issues while avoiding other issues
that might be more important. Agenda setting is the process by
which the news media do not necessarily tell us what to think,
but tell us what to think about (Perse, 2001). The media focus
on a few major news events and talk about them nonstop, until
something new comes along and the old stories are forgotten about.
A good example of this has to do with the events after the September
11th attacks. President Bush was ready instantly after the attacks
to send troops to Afghanistan to fight the war on terrorism. After
a few weeks of news coverage about the war on terrorism, our troops
were all of a sudden being sent to Iraq because apparently they
had weapons of mass destruction there. After the news about Iraq,
Afghanistan was nothing but a memory.
According to a news article in USA
Today, written by Dave Moniz (2002), there are still soldiers
in Afghanistan, yet we never hear anything about them. This is
the main job of the news media. They give us the topics to form
our opinions about. If it is not in the news, then it is not supposed
to be important to the people. Well if this is the case, then
what about the people that have members of their families over
in Afghanistan? Are they not important?
Another major problem with the news media
is that different news groups report on the stories that are going
to give them the best ratings, therefore all the news stations
report on the same stories in order to try and out do the other.
One major example of when news stories get altered or even possibly
reported wrong is during a crisis. When a crisis is reported on,
every news organization tries to get the news first, even if it
means getting and reporting the wrong information. When this occurs,
all gate keeping processes are eliminated and rumors are intertwined
with the truth. All information passes through the gates, and
nobody can tell if the information has been verified or not. Reports
may be incomplete, inaccurate, and conflicting (Perse, 2001).
A good example of this was the events of the war in Iraq, more
specifically the Jessica Lynch hostage crisis.
Jessica Lynch was a soldier that was part
of a team that was hijacked and kidnapped in Iraq. It was said
that her team was ambushed while taking food and supplies to other
troops. After a battle broke out, she had been taken hostage and
half of her team had been tortured. A week and a half later a
anonymous letter was delivered to the U.S. Army saying that Jessica
Lynch was alive although badly injured. After she was saved, stories
about her heroic return swept across the country. The only problem
was that the story that the United States newspapers reported
about was not the same stories that the rest of the world was
reporting about.
According to the Los Angeles Times,
when Jessica Lynch was found in the hospital she had bullet and
stab wounds from her heroic battle when she was abducted. The
story also stated that she let off a round of shots at the enemy,
killing at least two of them. When doctors found her she was suffering
from amnesia (Ellingwood, 2003).While these stories were being
told in the United States, the rest of the world was learning
a more realistic version of the story. According to a London newspaper,
The Daily Mail, when Lynch was found there was no record
of her suffering from bullet and stab wounds. It also turned out
that she never fired a round of bullets at the enemy because her
gun jammed. If she was suffering from amnesia, then how did anyone
know about her story in the first place (Jones, 2003)? Many newspapers
from other countries such as the Canadian based newspaper, The
Vancouver Province
(2003) agreed that this story was altered in order to provide
the United States with a “hero” and shift public opinion
back to supporting the war instead of protesting it.
The news media is a good source for altering
a persons reality. Due to the fact that the news media concentrate
mostly on negative events, people who are heavy viewers of the
news might get an altered view of the world because they only
see the negative side of it. People that tend to be lighter viewers
of the news tend to have a more realistic outlook about the world
(Dominick, 2002). A survey was conducted comparing light viewers
to heavy viewers. The outcomes showed that heavy viewers were
more fearful of walking home alone at night and believed that
serious crimes were more frequent than usual. Adults who were
heavy viewers also felt it was necessary to put extra locks on
the doors and were more likely to purchase dogs (Dominick, 2002).
These studies show that people become more scared of the world
around them instead of informed about what is going on around
them. If there were more of a balance of positive stories versus
negative stories people would think the world is a much safer
place.
Another problem with the media is that
they will stoop to lows in order to get the story first, destroying
peoples’ lives along the way if they had to. A good example
of this is what has recently happened with the Kobe Bryant case.
Reporters have run out of material, so now they are digging up
background information about the victim. They are destroying the
victim’s life, but at the same time have a great story.
The media has been so eager to report about trials that are going
on, that people who are participating in these trials might feel
in danger and possibly even ruin the case. Some of these instances
occur when the media conduct pre-trial interviews and speculate
on the cases before they begin. According to Chief Justice Edward
R. Becker (2004), having cameras in the courtroom can do irreparable
damage to a citizen’s right to a fair and impartial trial.
He also feels as though having cameras in the courtroom can intimidate
litigates and jurors resulting in a negative effect on the trial
at hand. A federal Judicial Study has also proven that people
become more nervous around cameras then they normally would be
(Becker, 2004).
A good example of the news media getting
in the way of a major court case was the case that had to do with
two men stealing millions from the Tyco Corporation. This was
obviously a trial of great importance and received major attention
from the media. During the trial, there was conflict with one
of the jurors who apparently gave an “ok” sign to
the defense. This sparked immediate conflict within the courtroom.
Due to the involvement of the media, this problem did not stay
within the courtroom. Two major newspapers leaked out the name
of the juror before the trial had concluded. The juror ended up
getting a threatening email, eventually leading to a mistrial
(Kidder, 2004). Problems like these happen in many courtrooms
across the nation due to the fact that the media want to report
on everything that is going on in the courtroom.
Another problem with the media is that
they might even ruin a case because of pre-trial publicity. News
media often speculate about up and coming trials before they happen,
and because of this it is hard to get a full jury when they know
the details of the case (Brehm, 2002). Surveys also have been
done in Social Psychology that illustrate that the more information
people know about a case, the more likely they will find the defendant
guilty. This is due to the fact that reporters get their information
from the police and other sources. Potential jurors receive information
that they might not receive in the courtroom and therefore would
be biased during the trial (Brehm, 2002). A study was done by
Social Psychologist Geoffrey Kramer (1990) in which he tested
to see if people were really affected by pretrial information.
Before he showed an armed robbery trial, he gave the participants
pre-trial information. Some were incriminating facts and the others
were neutral facts. Then they were told to choose the person's
fate based on the video only. The results were that pre-trial
information had an affect on the case. Judges have also created
gag rules. These rules stop people that are involved in the trial
such as the attorneys, witnesses, defendants, and the jury from
giving away any information to the media.
The news media do not provide us with all
the information that is happening in our society that is newsworthy.
This is due to another major problem that is wrong with the mass
media. They will never broadcast anything that is going to hurt
their company. Since revenue comes into the news companies through
advertising, news reporters will never broadcast any negative
news about their sponsors because that would hurt their company
too. According to former journalist Daniel G. Jennings (2002),
from the Free Congress Foundation, the news media are a bunch
of hypocrites. The news media are supposed to disregard Capitalism
and profit, yet most media organizations are a part of huge for
profit organizations that engage in fierce competition. Jennings
also states that “media figures draw huge salaries and their
news reporting often reflects the interests of the big corporations
they work for rather than the public interest.” The news
media might also hesitate to criticize and editorialize against
powerful institutions because they are scared of retaliation.
For example, the media rely heavily on government sources and
might think twice before reporting news that would ruin that relationship
(Perse, 2001). The job of the news media is to inform the public
about what is going on around them, but there is another job of
the news media that people do not know about. These big media
organizations make all their money off advertisements. It is the
job of these media organizations to sell their audience to advertisers.
This is how they earn their profits (Dominick, 2002). Without
these advertisements they would not be in business. Therefore
a news organization would never broadcast negative news reports
about one of their advertisers because it would be hurting them
as well.
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