is a Senior Vice President for Survey Research at the National Opinion reasearch Center in Chicago.  Prior to joining NORC in 1995, she was the Executive Director of the American Statistical Association.  In that position she visited the Albany Chapter.  Almost her entire working career has been in survey research at the Census Bureau.  Her methodological work has been published in the Journal of the American Statistical Association, Survey Research, Demography, and other refereed journals.  She is a past President of the ASA, and of the Washington Chapter, a former Vice President of the International Statistical Institute, and a former chair of the Statistics section of the American Association for the Advancement of Science.
 
 

Survey research is expanding its reach into many new fields.  Part of this is due to the automation of survey tools so that people get the impression that it is fairly easy to do surveys.  There are several myths about surveys that should be dispelled and the author will review them.  Web interviewing is now becoming very attractive, but also has its pitfalls.  However, it is a good way in which to reach a college-educated population.  One recent study in which NORC is involved is the study of the Florida ballots.  Though this is not a survey, per se, it makes use of many of the same tools.