AMA Resources
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Local Albany AMA -
"The New York Capital Region Chapter of the American Marketing Association
is the premier Tech Valley association for Marketing Professionals,
dedicated to elevating the marketing profession by delivering career
development, educational opportunities and promoting best practices for
winning and keeping customers." National AMA - "The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession." |
SUNY Albany Links
SUNY Albany Homepage School of Business Homepage |
Marketing Resources
Marketing Sherpa - "MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals." Marketing Profs - "MarketingProfs specializes in providing both strategic and tactical post-MBA marketing know-how to marketing professionals in medium and large corporations, through a combination of provocative articles and commentary." Media Post - "MediaPost is the leading advertising and media Internet portal providing free tools, news, and directories to help professionals better plan, understand and buy both traditional and online advertising." Adage - "Arguably the world's leading site for breaking news about marketing, advertising and media, delivering superior content to marketing professionals every week." Sales & Marketing - "Is a leading authority for executives in the sales and marketing filed...readers have easy access to the most relevant trends, strategies, exclusive research, expert voices, and cutting-edge case studies designed to help professionals sell more, manage better, and market smarter." Bizjournals - "This site compiles business news from key geographic areas around the country. You can search by city or by sector." Marcommwise - "Knowledge Bank articles related to marketing communications. Categorized by subject area. Information Sources links to other Web-based sources of (mostly free) marcomm information." Promo Magazine
- "Provides insights into using promotion marketing as a strategic,
measurable component of an overall marketing mix." |