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Social Marketing: Panacea, Placebo, or Poison?

Speaker:
Karen Denard Goldman, PhD, CHES

Program Description:
Social marketing has the potential to add important dimensions to our understanding and management of public health challenges, but it is not without its problems and limitations. This program clarifies what social marketing is and is not. Dr. Goldman presents key commercial marketing principles and practices that can enhance our public health practice such as successful social marketing programs in immunization, family planning, nutrition, and heart disease.

Satellite broadcast originally aired May 17, 2001.

 
 
 
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**Document in PDF format; requires Adobe Acrobat Reader.