iChoose600® - Helping People Order Fewer Calories at Fast Food Chains
Originally webcast April 18, 2013
Ann Lowenfels, MPH in Health Education
New York State Department of Health
Nutrition Policy Coordinator
NYS Department of Health
Posting calorie counts on menus in chain restaurants has emerged as a strategy to address obesity since people are eating out more often and eating more when they eat out. Legislation requiring chain restaurants to post calorie information has been passed in some municipalities and at the federal level. To be meaningful, the posted calories require a context, i.e., how many calories people need per meal or per day. iChoose600® was developed to provide chain restaurant patrons with that context – a 600 calorie target for meals eaten out. This broadcast will describe the formative research, campaign strategies, and evaluation results.
After watching this broadcast participants will be able to:
- Describe three key findings of the formative research.
- Identify at least two campaign strategies.
- Describe the impact of the campaign on the target audience.
This broadcast is supported with funding from:
Continuing Nurse Education Contact Hours
The School of Public Health, University at Albany is an approved provider of continuing nurse education by the Massachusetts Association of Registered Nurses, Inc., an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.
This offering is approved for 1 nursing contact hour(s).
Continuing Medical Education Contact Hours
The School of Public Health, University at Albany is accredited by the Medical Society of the State of New York (MSSNY) to provide continuing medical education for physicians.
The School of Public Health, University at Albany designates this enduring material for a maximum of 1.0 AMA PRA Category 1 CreditsTM. Physicians should claim credit commensurate with the extent of their participation in the activity.
This activity is sponsored by the School of Public Health, University at Albany, SUNY, a designate provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for the CHES to receive up to 1 Category 1 CECH in health education.
Continuing education credits will be available until February 2016.
The planners and presenters do not have any financial arrangements or affiliations with any commercial entities whose products, research or services may be discussed in this activity.
No commercial funding has been accepted for this activity.