Field Epidemiology
 

Breastfeeding and the New Media

Originally broadcast August 4, 2011

Speakers:
Ruth Lawrence, MD
Professor of Pediatrics and Obstetrics & Gynecology, University of Rochester School of Medicine & Dentistry, and author of "Breastfeeding: A Guide for the Medical Profession"

Jennifer Manganello
Assistant Professor, Social Behavior & Community Health
University at Albany School of Public Health

Moderator: Mary Applegate, MD, MPH
Associate Dean for Academic Affairs, University at Albany School of Public Health, Director, NYS Preventive Medicine Residency Program

The changing channels for communication present huge opportunities for promoting and supporting breastfeeding. But they also present huge opportunities for spreading misinformation and propaganda that undermine breastfeeding. This program will examine the benefits of using social media to promote breastfeeding and will consider strategies for finding reliable source materials online and through social media.

Objectives:
As a result of viewing this broadcast, participants will be able to:

  • Describe what is meant by the phrase “new media” and list at least three examples of new communication methods
  • Explain how new media can be used to promote and support breastfeeding
  • Evaluate providers of “new media” information about breastfeeding  to determine which sources are trustworthy and which are providing unreliable information

This program is sponsored by the New York State Department of Health and funded by the USDHHS/HRSA Maternal and Child Health Bureau.

Continuing Nurse Education Contact Hours

The School of Public Health, University at Albany is an approved provider of continuing nurse education by the Massachusetts Association of Registered Nurses, Inc., an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

This offering is approved for 2 nursing contact hour(s).

Continuing Medical Education Contact Hours

The School of Public Health, University at Albany is accredited by the Medical Society of the State of New York (MSSNY) to provide continuing medical education for physicians.

The School of Public Health, University at Albany designates this enduring material for a maximum of 2.0 AMA PRA Category 1 CreditsTM.  Physicians should claim credit commensurate with the extent of their participation in the activity. 

CHES

This activity is sponsored by the School of Public Health, University at Albany, SUNY, a designate provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc.  This program is designated for the CHES to receive up to 2 Category 1 CECH in health education.

The planners, moderator and presenters do not have any financial arrangements or affiliations with any commercial entities whose products, research or services may be discussed in this activity.

The planners, moderator and presenters do not have any financial arrangements or affiliations with any commercial entities whose products, research or services may be discussed in this activity.

No commercial funding has been accepted for this activity.

Continuing education credits are available until August 2014.