Breastfeeding and the New Media

Originally broadcast August 4, 2011

Speakers:
Ruth Lawrence, MD
Professor of Pediatrics and Obstetrics & Gynecology, University of Rochester School of Medicine & Dentistry, and author of "Breastfeeding: A Guide for the Medical Profession"

Jennifer Manganello
Assistant Professor, Social Behavior & Community Health
University at Albany School of Public Health

Moderator: Mary Applegate, MD, MPH
Associate Dean for Academic Affairs, University at Albany School of Public Health, Director, NYS Preventive Medicine Residency Program

The changing channels for communication present huge opportunities for promoting and supporting breastfeeding. But they also present huge opportunities for spreading misinformation and propaganda that undermine breastfeeding. This program will examine the benefits of using social media to promote breastfeeding and will consider strategies for finding reliable source materials online and through social media.

Objectives:
As a result of viewing this broadcast, participants will be able to:

• Describe what is meant by the phrase “new media” and list at least three examples of new communication methods
• Explain how new media can be used to promote and support breastfeeding
• Evaluate providers of “new media” information about breastfeeding  to determine which sources are trustworthy and which are providing unreliable information

This program is sponsored by the New York State Department of Health and funded by the USDHHS/HRSA Maternal and Child Health Bureau.

School of Public Health, University at Albany, is an approved provider of continuing nursing education by the New York State Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

It has been assigned Provider Code 7WDQEL-PRV-10.

Course code 7WDQEL-PRV-10-271; 2.0 contact hour.

School of Public Health, University at Albany is accredited by the MSSNY to provide continuing medical education (CME) for physicians. The School designates this live activity for a maximum of 2.0 AMA PRA Category 1 Credit(s).™ Physicians should claim only credit commensurate with the extent of their participation in the activity.

This activity is sponsored by the School of Public Health, University at Albany, SUNY, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for the CHES to receive 2.0 Category 1 CECH in health education.

IBLCE the Lactation Consultants
R-Cerps, 2.0 hours
IBLCE Aproval No. C11112347

Continuing education credits are available until August 2014.

There are no conflicts of interest to report for this program.
There is no commercial support for this broadcast.