T2B2

Unlocking the Door to Understanding Our Target Audiences: Tobacco Control

Speaker:
Rebecca Murphy, MPH, Health Communications Specialist, Office on Smoking and Health, Centers for Disease Control and Prevention

Program Description:

The greatest asset of Social Marketing is the emphasis placed on understanding a target audience. Using primarily tobacco control case studies, Rebecca Murphy discusses practical health communication campaign methods to better understand a population segment. From labor union males to pregnant women, understanding the unique characteristics of each group contributes to a successful public health initiative.

Rebecca Murphy is a 12-year veteran in tobacco control. Prior coming to CDC, she was the Utah IMPACT Coordinator and Western New York Field Director for ASSIST. Rebecca has won five national awards for health communication efforts, including four national publicity awards for her work with the American Cancer Society's Great American Smokeout.

Objectives:
As a result of this program, participants will be able to:

• Define social marketing
• Describe at least two effective strategies to promote smoking cessation

Satellite broadcast originally aired Nov. 15, 2001.

This Educational Activity is presented by the School of Public Health Continuing Education, which has been approved as a provider of continuing education by the New York State Nurses Association’s Council on Continuing Education, which is accredited by the American Nurses’ Credentialing Center’s Commission on Accreditation. It has been approved for 1.0 contact hours and has been assigned approval code 5RLL8T-PRV-04-004.

The School of Public Health, University at Albany, SUNY, is accredited by the Medical Society of the State of New York to sponsor continuing medical education for physicians. The School designates this educational activity for 1.0 Category One credits towards the AMA Physician’s Recognition Award. Each physician should claim only those hours of credit that he/she actually spent in the educational activity.

This activity is sponsored by the School of Public Health, University at Albany, SUNY, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for the CHES to receive 1.0 Category 1 CECH in health education.