Maternal Child Health Series
Public Health Detailing:
Using the Pharmaceutical Sales Approach to Promote Public Health

Speaker:
Kelly Larson, MPH
Director, Public Health Detailing Program, New York City Department of Health and Mental Hygiene

Local health departments can promote public health interventions through a program of planned visits to health care providers' offices. This program will provide practical tools from the NYC Department of Health and Mental Hygiene's Public Health Detailing Program, which is modeled on the pharmaceutical sales approach. Program Director Kelly Larson will describe the visit process, the action kits left with providers, evaluation data, and lessons learned, focusing on the program's Contraception and Nurse-Family Partnership campaigns.

Objectives:

• Explain the rationale and goals of the health care provider office visit approach, and cite evidence of its effectiveness
• Describe the training and material development required to prepare for an effective public health office detailing program
• List the components of a typical outreach campaign and describe what occurs at a typical office visit
• List at least 2 key challenges encountered by the NYC program, and how they were addressed
• List at least 2 sources for more information on office detailing

Originally broadcast March 20, 2008

School of Public Health, University at Albany, is an approved provider of continuing nursing education by the New York State Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

These activities have been assigned code 6VKSFE-PRV-06-160 and have been approved for 1.0 contact hour each.

School of Public Health, University at Albany is accredited by the MSSNY to provide continuing medical education (CME) for physicians. The School designates this educational activity for a maximum of 1.0 AMA PRA Category 1 Credit(s).TM Physicians should only claim credit commensurate with the extent of their participation in the activity.

This activity is sponsored by the School of Public Health, University at Albany, SUNY, a designated provider of continuing education contact hours (CECH) in health education by the National Commission for Health Education Credentialing, Inc. This program is designated for the CHES to receive 1.0 Category 1 CECH in health education.