Crisis and Emergency Risk Communication Training

Wednesday, May 8th, 2013— 8:30-4:30 pm & Thursday, May 9th, 2013—8:30-12:30 pm

Overview:

This FREE one and a half day in-person CERC training program will draw from lessons learned during public health emergencies, and incorporates best practices from the fields of risk and crisis communication. This fast-paced interactive course gives participants essential knowledge and tools to navigate the harsh realities of communicating to the public, media, partners and stakeholders during an intense public health emergency, including terrorism.

Topics discussed from the new 2012 CERC manual include:

• Pre-event, Event and Post-event Communication Planning
• Psychology and use of Risk Communication Principles in a Crisis
• Working with the Media in a Crisis
• Spokesperson Trust and Credibility in an Emergency
• Crisis Communication Plans and the 9 Steps of Response
• Media and Public Health law
• Messages and Audiences Needs in a Crisis
• Bioterrorism and Emergency Risk Communication
• Meeting Partner and Stakeholders Needs
• Roles and Responsibilities in the Official Response
• Human Resource Management for Communicators in a Crisis