Marketing

5 Green Marketing Strategies to Earn Consumer Trust
GreenBiz.com: Shoppers are seeking out greener products, energized by the prospects of healthier alternatives, higher quality, preserving the environment and saving time and money. But the "greenwash" phenomenon threatens the green-marketing revolution.

Green Certification and Ecolabeling
Small Business Association: To differentiate your product or service as environmentally sound, you may want to obtain certification from an independent, third-party so that you can include their logo or "ecolabel" on your product's label and other marketing materials. Ecolabeling is important way to market your product to green consumers

Guides for the Use of Environmental Marketing Claims ("Green Guides")
Federal Trade Commission: Detailed regulations on using "green" terms in your marketing materials.

Small Business Administration (SBA)- Green Marketing
If you are already competitive in terms of price, quality and performance, adding sustainability and green marketing to your business strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers.

2009 GMA/Deloitte Green Shopper Study