The Millionaire Next Door Tops USA Today's Best Selling Business Books for 2001

Contact: Heidi Weber (518) 437-4993

The Millionaire Next Door, a book co-authored by University at Albany Marketing Professor William Danko, has been included in USA Today's "Top 30 Business Books of 2001." The list is based on the newspaper's best selling books from January through early November.

Written in 1996, The Millionaire Next Door: The Surprising Secrets of America's Wealthy, is a research-based book about wealth in America. It identifies seven common denominators that appear again and again among those who have accumulated wealth. For instance, many millionaires shop for bargain cars, pay only a tiny fraction of their wealth in income tax, raise children who are often unaware of their family's wealth until they are adults and reject big-spending lifestyles.

The New York Times, Business Week, Publishers Weekly, The Wall Street Journal and the Los Angeles Times have ranked it as a best seller.

For more information about Danko or The Millionaire Next Door, visit

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January 7, 2002


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